Lethal Passage_ The Story of a Gun - Erik Larson [11]
The NRA was quick to extract the obvious message of the riots: you better get a gun because no one else is going to protect you. A 1992 recruitment ad for the NRA featured blocks of text against photographs of looting, burning, and destruction. “WHAT WILL IT TAKE?” the ad asked. “Must your glass be shattered? Must your flesh and blood be maimed? Must your livelihood be looted? Must all you’ve built be torn down? Must your once-proud nation surrender to more gun-control experimentation while its citizens tremble behind deadbolts and barred windows? … What will it take before you stand up with the one group that will stand for no more? … We warned gun laws would fail, and they have. We said gun control is wrong, and L.A. PROVES IT.”
The newest targets for this sales pitch are women, considered especially receptive, the argument goes, because so many now are single heads of households and increasingly hold important jobs that require late hours and lots of travel. Gun magazines, such as the American Rifleman, published by the NRA, and Women and Guns, published by the Second Amendment Foundation, routinely carry stories about armed women who killed, wounded, or at least scared off their attackers. Such testimonials may require close examination, at least in light of one example printed in a 1989 issue of American Rifleman. The story described how a female cabdriver in Phoenix, Arizona, picked up a customer early one morning, only to have him hold a broken bottle to her throat and force her to drive to a deserted area. He took $70, then pushed the woman from the cab. “When her assailant ordered her to crawl in the dirt, [she] responded by emptying her pocket semiauto into him,” the magazine reported. “He died later in a hospital.”
By emptying her gun the cabdriver did indeed save herself, but not quite in the way this heroic account would have us believe. She later told the Arizona Republic how her enraged and wounded attacker then seized her gun, jabbed the barrel into her neck, and pulled the trigger—not once, but several times.
Had she not emptied the gun first, clearly her attacker would have done so.
The American Rifleman does not print tales of the risks associated with firearms ownership, such as the story carried by the Associated Press in October 1991 about a woman who shot herself in the face late one night. She blamed the accident, the AP reported, “on sleepy confusion between two objects she keeps under her pillow—her asthma medication dispenser and a 38-caliber revolver.” The dispatch then quoted the woman as saying, “I didn’t even know I had hold of the gun until it went off.” She survived with surprisingly minor injuries.
Gun manufacturers now peddle their weapons to women using advertisements that show guns juxtaposed with photographs of small children and that describe gun ownership as a necessary act of women’s liberation. A controversial Colt ad, run in 1992, featured photographs of two Colt pistols under a larger photograph of a mother putting her young daughter and her Raggedy Ann doll to bed. “Self-protection is more than your right,” the ad reads, “it’s your responsibility.” Even Davis Industries of Chino, California, gets into the act. “What with all the crime in the streets these days,” the Davis ad says, “a woman needs a bodyguard more than ever”—a rather ironic declaration, given that the company’s cheap handguns and those produced by its sister company, Raven Arms, are among the guns most often implicated in urban crime.
A Smith & Wesson ad shows a young woman intently firing the