Linchpin_ Are You Indispensable_ - Seth Godin [0]
Title Page
Copyright Page
Dedication
Introduction
THE NEW WORLD OF WORK - We Are Surrounded by Bureaucrats, Note Takers, ...
THINKING ABOUT YOUR CHOICE
INDOCTRINATION: HOW WE GOT HERE - Mediocre Obedience
BECOMING THE LINCHPIN
IS IT POSSIBLE TO DO HARD WORK IN A CUBICLE?
THE RESISTANCE
THE POWERFUL CULTURE OF GIFTS
THERE IS NO MAP
MAKING THE CHOICE
THE CULTURE OF CONNECTION
THE SEVEN ABILITIES OF THE LINCHPIN
WHEN IT DOESN'T WORK
SUMMARY - The System Is Broken
Acknowledgements
BIBLIOGRAPHY
BESTSELLING BOOKS BY SETH GODIN
Tribes
Meatball Sundae
The Dip
Small Is the New Big
All Marketers Are Liars
Free Prize Inside!
Purple Cow
The Big Red Fez
Survival Is Not Enough
Unleashing the Ideavirus
Permission Marketing
AND CHECK OUT THESE FREE E-BOOKS (GOOGLE 'EM):
Knock Knock
Who's There
Everyone's an Expert
The Bootstrapper's Bible
There are more than three thousand free articles by Seth on his blog. Visit
www.SethGodin.com for more information . . . click on Seth's head to read them.
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First published in 2010 by Portfolio, a member of Penguin Group (USA) Inc.
Copyright (c) Do You Zoom, Inc., 2010 All rights reserved
Chart on page 62 by the author. Illustration on page 232 by Hugh MacLeod. All other
illustrations by Jessica Hagy.
Library of Congress Cataloging-in-Publication Data Godin, Seth.
Linchpin : are you indispensable? / Seth Godin ; illustrations by Jessica Hagy and Hugh
MacLeod. p. cm.
eISBN : 978-1-101-19631-1
1. Employee motivation. 2. Employees--Attitudes. 3. Creative thinking.
4. Value added. 5. Work--Psychological aspects. I. Title.
HF5549.5.M63.G.1--dc22 2009036957
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for Helene
INTRODUCTION
You Are a Genius
If a genius is someone with exceptional abilities and the insight to find the not so obvious
solution to a problem, you don't need to win a Nobel Prize to be one. A genius looks at
something