Looking Backward From 2000 to 1887 [31]
the least and worst for the most money. It was the merest chance if persons not experienced in shopping received the value of their money."
"But why did you put up with such a shockingly inconvenient arrangement when you saw its faults so plainly?" Edith asked me.
"It was like all our social arrangements," I replied. "You can see their faults scarcely more plainly than we did, but we saw no remedy for them."
"Here we are at the store of our ward," said Edith, as we turned in at the great portal of one of the magnificent public buildings I had observed in my morning walk. There was nothing in the exterior aspect of the edifice to suggest a store to
a representative of the nineteenth century. There was no display of goods in the great windows, or any device to advertise wares, or attract custom. Nor was there any sort of sign or legend on the front of the building to indicate the character of the business carried on there; but instead, above the portal, standing out from the front of the building, a majestic life-size group of statuary, the central figure of which was a female ideal of Plenty, with her cornucopia. Judging from the composition of the throng passing in and out, about the same proportion of the sexes among shoppers obtained as in the nineteenth century. As we entered, Edith said that there was one of these great distributing establishments in each ward of the city, so that no residence was more than five or ten minutes' walk from one of them. It was the first interior of a twentieth-century public building that I had ever beheld, and the spectacle naturally impressed me deeply. I was in a vast hall full of light, received not alone from the windows on all sides, but from the dome, the point of which was a hundred feet above. Beneath it, in the centre of the hall, a magnificent fountain played, cooling the atmosphere to a delicious freshness with its spray. The walls and ceiling were frescoed in mellow tints, calculated to soften without absorbing the light which flooded the interior. Around the fountain was a space occupied with chairs and sofas, on which many persons were seated conversing. Legends on the walls all about the hall indicated to what classes of commodities the counters below were devoted. Edith directed her steps towards one of these, where samples of muslin of a bewildering variety were displayed, and proceeded to inspect them.
"Where is the clerk?" I asked, for there was no one behind the counter, and no one seemed coming to attend to the customer.
"I have no need of the clerk yet," said Edith; "I have not made my selection."
"It was the principal business of clerks to help people to make their selections in my day," I replied.
"What! To tell people what they wanted?"
"Yes; and oftener to induce them to buy what they didn't want."
"But did not ladies find that very impertinent?" Edith asked, wonderingly. "What concern could it possibly be to the clerks whether people bought or not?"
"It was their sole concern," I answered. "They were hired for the purpose of getting rid of the goods, and were expected to do their utmost, short of the use of force, to compass that end."
"Ah, yes! How stupid I am to forget!" said Edith. "The storekeeper and his clerks depended for their livelihood on selling the goods in your day. Of course that is all different now. The goods are the nation's. They are here for those who want them, and it is the business of the clerks to wait on people and take their orders; but it is not the interest of the clerk or the nation to dispose of a yard or a pound of anything to anybody who does not want it." She smiled as she added, "How exceedingly odd it must have seemed to have clerks trying to induce one to take what one did not want, or was doubtful about!"
"But even a twentieth century clerk might make himself useful in giving you information about the goods, though he did not tease you to buy them," I suggested.
"No," said Edith, "that is not the business of the clerk. These printed cards, for which the government authorities are responsible,
"But why did you put up with such a shockingly inconvenient arrangement when you saw its faults so plainly?" Edith asked me.
"It was like all our social arrangements," I replied. "You can see their faults scarcely more plainly than we did, but we saw no remedy for them."
"Here we are at the store of our ward," said Edith, as we turned in at the great portal of one of the magnificent public buildings I had observed in my morning walk. There was nothing in the exterior aspect of the edifice to suggest a store to
a representative of the nineteenth century. There was no display of goods in the great windows, or any device to advertise wares, or attract custom. Nor was there any sort of sign or legend on the front of the building to indicate the character of the business carried on there; but instead, above the portal, standing out from the front of the building, a majestic life-size group of statuary, the central figure of which was a female ideal of Plenty, with her cornucopia. Judging from the composition of the throng passing in and out, about the same proportion of the sexes among shoppers obtained as in the nineteenth century. As we entered, Edith said that there was one of these great distributing establishments in each ward of the city, so that no residence was more than five or ten minutes' walk from one of them. It was the first interior of a twentieth-century public building that I had ever beheld, and the spectacle naturally impressed me deeply. I was in a vast hall full of light, received not alone from the windows on all sides, but from the dome, the point of which was a hundred feet above. Beneath it, in the centre of the hall, a magnificent fountain played, cooling the atmosphere to a delicious freshness with its spray. The walls and ceiling were frescoed in mellow tints, calculated to soften without absorbing the light which flooded the interior. Around the fountain was a space occupied with chairs and sofas, on which many persons were seated conversing. Legends on the walls all about the hall indicated to what classes of commodities the counters below were devoted. Edith directed her steps towards one of these, where samples of muslin of a bewildering variety were displayed, and proceeded to inspect them.
"Where is the clerk?" I asked, for there was no one behind the counter, and no one seemed coming to attend to the customer.
"I have no need of the clerk yet," said Edith; "I have not made my selection."
"It was the principal business of clerks to help people to make their selections in my day," I replied.
"What! To tell people what they wanted?"
"Yes; and oftener to induce them to buy what they didn't want."
"But did not ladies find that very impertinent?" Edith asked, wonderingly. "What concern could it possibly be to the clerks whether people bought or not?"
"It was their sole concern," I answered. "They were hired for the purpose of getting rid of the goods, and were expected to do their utmost, short of the use of force, to compass that end."
"Ah, yes! How stupid I am to forget!" said Edith. "The storekeeper and his clerks depended for their livelihood on selling the goods in your day. Of course that is all different now. The goods are the nation's. They are here for those who want them, and it is the business of the clerks to wait on people and take their orders; but it is not the interest of the clerk or the nation to dispose of a yard or a pound of anything to anybody who does not want it." She smiled as she added, "How exceedingly odd it must have seemed to have clerks trying to induce one to take what one did not want, or was doubtful about!"
"But even a twentieth century clerk might make himself useful in giving you information about the goods, though he did not tease you to buy them," I suggested.
"No," said Edith, "that is not the business of the clerk. These printed cards, for which the government authorities are responsible,