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2–1 Mass-Media Coverage of Worthy and Unworthy Victims (1): A Murdered Polish Priest versus One Hundred Murdered Religious in Latin America

2–2 The Savageries Inflicted on Worthy and Unworthy Victims, as Depicted in the New York Times

2–3 Mass-Media Coverage of Worthy and Unworthy Victims (2): A Murdered Polish Priest versus Two Murdered Officials of the Guatemalan Mutual Support Group

3–1 Topics Included and Excluded in the New York Times’s Coverage of the Salvadoran Election of March 25, 1984

3–2 Topics Included and Excluded in the New York Times’s Coverage of the Nicaraguan Election Planned for November 4, 1984

3–3 Topics Included and Excluded in the New York Times’s Coverage of the Nicaraguan Election of November 4, 1984

Introduction to the 2002 Edition

This book centers in what we call a “Propaganda model,” an analytical framework that attempts to explain the performance of the U.S. media in terms of the basic institutional structures and relationships within which they operate. It is our view that, among their other functions, the media serve, and propagandize on behalf of, the powerful societal interests that control and finance them. The representatives of these interests have important agendas and principles that they want to advance, and they are well positioned to shape and constrain media policy. This is normally not accomplished by crude intervention, but by the selection of right-thinking personnel and by the editors’ and working journalists’ internalization of priorities and definitions of newsworthiness that conform to the institution’s policy.

Structural factors are those such as ownership and control, dependence on other major funding sources (notably, advertisers), and mutual interests and relationships between the media and those who make the news and have the power to define it and explain what it means. The propaganda model also incorporates other closely related factors such as the ability to complain about the media’s treatment of news (that is, produce “flak”), to provide “experts” to confirm the official slant on the news, and to fix the basic principles and ideologies that are taken for granted by media personnel and the elite, but are often resisted by the general population.1 In our view, the same underlying power sources that own the media and fund them as advertisers, that serve as primary definers of the news, and that produce flak and proper-thinking experts, also play a key role in fixing basic principles and the dominant ideologies. We believe that what journalists do, what they see as newsworthy, and what they take for granted as premises of their work are frequently well explained by the incentives, pressures, and constraints incorporated into such a structural analysis.

These structural factors that dominate media operations are not allcontrolling and do not always produce simple and homogeneous results. It is well recognized, and may even be said to constitute a part of an institutional critique such as we present in this volume, that the various parts of media organizations have some limited autonomy, that individual and professional values influence media work, that policy is imperfectly enforced, and that media policy itself may allow some measure of dissent and reporting that calls into question the accepted viewpoint. These considerations all work to assure some dissent and coverage of inconvenient facts.2 The beauty of the system, however, is that such dissent and inconvenient information are kept within bounds and at the margins, so that while their presence shows that the system is not monolithic, they are not large enough to interfere unduly with the domination of the official agenda.

It should also be noted that we are talking about media structure and performance, not the effects of the media on the public. Certainly, the media’s adherence to an official agenda with little dissent is likely to influence public opinion in the desired direction, but this is a matter of degree, and where