Manufacturing Consent_ The Political Economy of the Mass Media - Edward S. Herman [212]
7
Conclusions
Defending the media against the charge that they have become too independent and too powerful for the public good, Anthony Lewis of the New York Times writes that
The press is protected [by the First Amendment] not for its own sake but to enable a free political system to operate. In the end, the concern is not for the reporter or the editor but for the citizen-critic of government.
What is at stake when we speak about freedom of the press “is the freedom to perform a function on behalf of the polity.”1 Lewis cites Supreme Court Justice Powell, who observed: “no individual can obtain for himself the information needed for the intelligent discharge of his political responsibilities . . . By enabling the public to assert meaningful control over the political process, the press performs a crucial function in effecting the societal purpose of the First Amendment.” Therefore, as Judge Gurfein ruled in supporting the right of the New York Times to publish the Pentagon Papers after the government had failed to show any threat of a breach of security but only the possibility of embarrassment: “a cantankerous press, an obstinate press, a ubiquitous press must be suffered by those in authority in order to preserve the even greater values of freedom of expression and the right of the people to know.”
We do not accept the view that freedom of expression must be defended in instrumental terms, by virtue of its contribution to some higher good; rather, it is a value in itself. But that apart, these ringing declarations express valid aspirations, and beyond that, they surely express the self-image of the American media. Our concern in this book has been to inquire into the relation between this image and the reality. In contrast to the standard conception of the media as cantankerous, obstinate, and ubiquitous in their search for truth and their independence of authority, we have spelled out and applied a propaganda model that indeed sees the media as serving a “societal purpose,” but not that of enabling the public to assert meaningful control over the political process by providing them with the information needed for the intelligent discharge of political responsibilities. On the contrary, a propaganda model suggests that the “societal purpose” of the media is to inculcate and defend the economic, social, and political agenda of privileged groups that dominate the domestic society and the state. The media serve this purpose in many ways: through selection of topics, distribution of concerns, framing of issues, filtering of information, emphasis and tone, and by keeping debate within the bounds of acceptable premises. We have sought to show that the expectations of this model are realized, and often considerably surpassed, in the actual practice of the media in a range of crucial cases. We quite agree with Chief Justice Hughes, whom Lewis also cites, on “the primary need of a vigilant and courageous press” if democratic processes are to function in a meaningful way. But the evidence we have reviewed indicates that this need is not met or even weakly approximated in actual practice.
It is frequently asserted that the media were not always as independent, vigilant, and defiant of authority as they allegedly are today; rather, the experiences of the past generation are held to have taught the media to exercise “the power to root about in our national life, exposing what they deem right for exposure,” without regard to external pressures or the dictates of authority (Lewis). It is this period, then, that poses a challenge to a propaganda model, and we have therefore taken it as the focus of our inquiry. Many of the examples we discuss are from the past decade, when the liberal media were allegedly