Masscult and Midcult_ Essays Against the American Grain - Dwight MacDonald [10]
Like Mr. Gardner, Mr. Poe was a money-writer. (That he didn’t make any is irrelevant.) The difference, aside from the fact that he was a good writer, is that, even when he was turning out hack work, he had an extraordinary ability to use the journalistic forms of his day to express his own peculiar personality, and indeed, as Marie Bonaparte has shown in her fascinating study, to relieve his neurotic anxieties. (It is simply impossible to imagine Mr. Gardner afflicted with anything as individual as a neurosis.) The book review, the macabre-romantic tale, the magazine poem, all served his purposes, and he even invented a new one, the detective story, which satisfied the two chief and oddly disparate drives in his psychology—fascination with horror (The Murders in the Rue Morgue) and obsession with logical reasoning or, as he called it, “ratiocination” (The Purloined Letter). So that while his works are sometimes absurd, they are rarely dull.
It is important to understand that the difference between Mr. Poe and Mr. Gardner, or between High Culture and Masscult, is not mere popularity. From Tom Jones to the films of Chaplin, some very good things have been popular; The Education of Henry Adams was the top nonfiction best seller of 1919. Nor is it that Poe’s detective stories are harder to read than Gardner’s, though I suppose they are for most people. The difference lies in the qualities of Masscult already noted: its impersonality and its lack of standards, and “total subjection to the spectator.” The same writer, indeed the same book or even the same chapter, may contain elements of both Masscult and High Culture. In Balzac, for instance, the most acute psychological analysis and social observation is bewilderingly interlarded with the cheapest, flimsiest kind of melodrama. In Dickens, superb comedy alternates with bathetic sentimentality, great descriptive prose with the most vulgar kind of theatricality. All these elements were bound between the same covers, sold to the same mass audience, and, it may well be, considered equally good by their authors—at least I know of no evidence that either Dickens or Balzac was aware of when he was writing down and when he was writing up. Masscult is a subtler problem than is sometimes recognized.
“What is a poet?” asked Wordsworth. “He is a man speaking to men...a man pleased with his own passions and volitions, and one who rejoices more than other men in the spirit of life that is in him.” It is this human dialogue that Masscult interrupts, this spirit of life that it exterminates. Evelyn Waugh commented on Hollywood, after a brief experience there: “Each book purchased for motion pictures has some individual quality, good or bad, that has made it remarkable. It is the work of a great array of highly paid and incompatible writers to distinguish this quality, separate it and obliterate it.” This process is called “licking the book”—i.e., licking it into shape, as mother bears were once thought to lick their amorphous cubs