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Millionaire - Janet Gleeson [43]

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public, everyone who wanted to could share in his company’s success and grow rich. The draw for the Crown was that investors would partly pay for shares in Crown debt—the state bonds or billets that had been circulating in some form since the reign of Louis XIV. The company would charge a lower rate of interest for the billets, thus effectively doing the Crown a favor by saving precious money. The bargain for brave investors was that Law offered to accept the devalued billets at face value in return for company shares.

But when the scheme was discussed, the Parlement (the sovereign law court of Paris with some political functions including registering all laws and state loans) voiced strong resistance. Suspicions remained of Law’s motives; jealousy of his influence with the regent rankled. Law was an outsider, and no matter how successful, ingenious, and persuasive, always would be.

The regent, however, viewed things differently. His affection and admiration for Law had grown with the bank’s profits. Law tendered the promise of untold wealth, adventure, uncertainty, excitement. The Parlement represented the small-mindedness of judges. For a man who always craved the frisson of novelty, who had spent long years feeling frustrated under the reactionary Louis, there was little contest. He overruled the critics, and Law was granted his privilege. In August 1717, the Company of the West, known popularly ever since as the Mississippi Company, was founded. It was given the right to all trade between France and its Louisiana colony for twenty-five years and to maintain its own army and navy, to mine, and to farm. As managing director of the company Law held sway, ruling half of America in all but name.

But in these early days the company, like the bank, struggled to survive. The enticements Law had used to secure the concession had been costly and hindered progress. The fact that the shares were largely bought in devalued government bonds meant that the only capital available to build fleets and pay for crews, captains, stores, seeds, stock, tools, manual labor, and all the other needs of the settlers was the 4 percent interest payable on the bonds. If all the shares were subscribed, the most that would be raised would be 4 million livres a year ($440,000)—a modest sum, even then, on which to found a new El Dorado.

The reality was worse. While temptation to rid themselves of billets was great, the public, like the Parlement, were still distrustful of Law. Although joint-stock companies were familiar to English and Dutch investors, to the French they were not. The pleasures of share dealing were as yet undiscovered, the profits unimaginable, and the pitfalls worrisome. By the end of October, fewer than 30 million shares had been taken up, and many of those subscribed for had not been paid in full. Racking his brain for ways to boost sales, Law announced that investors could pay for shares in five installments, and might sell them at any point after the first installment had been made. But even with this incentive shares still floundered below par.

Meanwhile, Law’s enemies within the establishment were gathering. Noailles’s animosity had grown with the launch of the Mississippi Company, and he was “setting all the machines at work to overthrow him,” stirring up the councils and the Parlement against him. Law grumbled to Saint-Simon, knowing full well that his complaints would reach the regent and carry more weight than if he made the criticisms directly. In January 1718, the enmity between Noailles and Law had reached such a pitch that the regent was forced to act. He hosted a supper party at Noailles’s residence, La Raquette, at which he asked both men to present their ideas for the future. Noailles opted for the tried and tested tax and monetary manipulations. Law talked of nationalizing the bank, of expanding his trading company into a vast conglomerate, larger and more powerful than anything the world had ever seen, even of making the outstanding national debt disappear. Orléans’s “natural love of in-direct ways, and the

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