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Mindset _ The New Psychology of Success - Carol S. Dweck [16]

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’s victory.

Nor did he stop there. He spoke to groups. He answered letters that poured in from people who finally had the courage to admit their own shameful experiences. He heightened his concentration during games. Instead of letting the experience define him, he took control of it. He used it to become a better player and, he believes, a better person.

In the fixed mindset, however, the loss of one’s self to failure can be a permanent, haunting trauma. Bernard Loiseau was one of the top chefs in the world. Only a handful of restaurants in all of France receive the supreme rating of three stars from the Guide Michelin, the most respected restaurant guide in Europe. His was one of them. Around the publication of the 2003 Guide Michelin, however, Mr. Loiseau committed suicide. He had lost two points in another guide, going from a nineteen (out of twenty) to a seventeen in the GaultMillau. And there were rampant rumors that he would lose one of his three stars in the new Guide. Although he did not, the idea of failure had possessed him.

Loiseau had been a pioneer. He was one of the first to advance the “nouvelle cuisine,” trading the traditional butter and cream sauces of French cooking for the brighter flavors of the foods themselves. A man of tremendous energy, he was also an entrepreneur. Besides his three-star restaurant in Burgundy, he had created three eateries in Paris, numerous cookbooks, and a line of frozen foods. “I’m like Yves Saint Laurent,” he told people. “I do both haute couture and ready-to-wear.”

A man of such talent and originality could easily have planned for a satisfying future, with or without the two points or the third star. In fact, the director of the GaultMillau said it was unimaginable that their rating could have taken his life. But in the fixed mindset, it is imaginable. Their lower rating gave him a new definition of himself: Failure. Has-been.

It’s striking what counts as failure in the fixed mindset. So, on a lighter note . . .


My Success Is Your Failure

Last summer my husband and I went to a dude ranch, something very novel since neither of us had ever made contact with a horse. One day, we signed up for a lesson in fly fishing. It was taught by a wonderful eighty-year-old cowboy-type fisherman who showed us how to cast the fishing line, and then turned us loose.

We soon realized that he had not taught us how to recognize when the trout bit the lure (they don’t tug on the line; you have to watch for a bue in the water), what to do when the trout bit the lure (tug upward), or how to reel the trout in if by some miracle we got that far (pull the fish along the water; do not hoist it into the air). Well, time passed, the mosquitoes bit, but not so the trout. None of the dozen or so of us made the slightest progress. Suddenly, I hit the jackpot. Some careless trout bit hard on my lure and the fisherman, who happened to be right there, talked me through the rest. I had me a rainbow trout.

Reaction #1: My husband, David, came running over beaming with pride and saying, “Life with you is so exciting!”

Reaction #2: That evening when we came into the dining room for dinner, two men came up to my husband and said, “David, how’re you coping?” David looked at them blankly; he had no idea what they were talking about. Of course he didn’t. He was the one who thought my catching the fish was exciting. But I knew exactly what they meant. They had expected him to feel diminished, and they went on to make it clear that that’s exactly what my success had done to them.


Shirk, Cheat, Blame: Not a Recipe for Success

Beyond how traumatic a setback can be in the fixed mindset, this mindset gives you no good recipe for overcoming it. If failure means you lack competence or potential—that you are a failure—where do you go from there?

In one study, seventh graders told us how they would respond to an academic failure—a poor test grade in a new course. Those with the growth mindset, no big surprise, said they would study harder for the next test. But those with the fixed mindset said they would study

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