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Moneyball - Michael Lewis [93]

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costs came the dumping of players. As the supply of players rose, their prices fell. By midsummer, Billy Beane was able to acquire players he could never have afforded at the start of the season. By the middle of June, six weeks before the trading deadline, he was walking into Paul DePodesta’s office across the hall from his own and saying, “This is the time to make a fucking A trade.” When asked what was meant by a “Fucking A trade,” he said, “A Fucking A trade is one that causes everyone else in the business to say ‘Fucking A.’”

By late July—the trade deadline was July 31—Billy’s antennae for bargains quivered. Shopping for players just before the deadline was like shopping for used designer dresses on the day after the Oscars, or for secondhand engagement rings in Reno. His goal at the start of the season had been to build a team good enough to remain in contention until the end of June. On July 1, the American League West standings looked like this:

Having kept the team close enough to hope, Billy could now go out and shop for whatever else he needed to get to the play-offs. When he set off on this shopping spree, he kept in mind five simple rules:

1. “No matter how successful you are, change is always good. There can never be a status quo. When you have no money you can’t afford long-term solutions, only short-term ones. You have to always be upgrading. Otherwise you’re fucked.”

2. “The day you say you have to do something, you’re screwed. Because you are going to make a bad deal. You can always recover from the player you didn’t sign. You may never recover from the player you signed at the wrong price.”

3. “Know exactly what every player in baseball is worth to you. You can put a dollar figure on it.”

4. “Know exactly who you want and go after him.” (Never mind who they say they want to trade.)

5. “Every deal you do will be publicly scrutinized by subjective opinion. If I’m [IBM CEO] Lou Gerstner, I’m not worried that every personnel decision I make is going to wind up on the front page of the business section. Not everyone believes that they know everything about the personal computer. But everyone who ever picked up a bat thinks he knows baseball. To do this well, you have to ignore the newspapers.”

His complete inability to heed Rule #5 Billy Beane compensated for by fanatically heeding the other four. His approach to the market for baseball players was by its nature unsystematic. Unsystematic—and yet incredibly effective.

The absence of cash is always a problem for a man on a shopping spree. Ricardo Rincon would be owed $508,000 for the rest of the season, and that is $508,000 the Oakland A’s owners won’t agree to spend. To get Rincon, Billy must not only persuade Indians GM Shapiro that his is the highest bid; he must find the money to pay Rincon’s salary. Where? If he gets Rincon, he doesn’t need Mike Magnante. No one else does either, so he’s unlikely to save money there. No matter what he does, the A’s will wind up eating Magnante’s salary. But he might well be able to move Mike Venafro, the low-budget left-handed reliever he had just sent down to Triple-A. Venafro is a lot younger than Magnante. Other teams might be interested in him.

This gives Billy an idea: auction Mike Venafro to teams that might be competing with him for Ricardo Rincon.

He knows that the San Francisco Giants are after Rincon. He knows also that the Giants don’t have much to spend, and that, if offered a cheaper option, they might be less inclined to stretch for Rincon. “Let’s make them skinnier,” he says, and picks up the phone and calls Brian Sabean, the GM of the Giants. He’ll offer Venafro to the Giants for almost nothing. In a stroke he’ll raise cash he needs to buy Rincon (because he won’t have to pay Venafro’s salary) and possibly also reduce his competitor’s interest in Rincon, as they’ll now see they have, in Venafro, an alternative.

Brian Sabean listens to Billy’s magnanimous offer of Mike Venafro; all Billy wants in return is a minor league player. Sabean says he’s interested. “Sabes,” Billy says, after laying

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