Persuasive Advertising - J. Scott Armstrong [222]
Armstrong, J. Scott (1977), “Social irresponsibility in management,” Journal of Business Research, 5, 185–213. (P 80)
Armstrong, J. Scott (1980), “Unintelligible management research and academic prestige,” Interfaces, 10 (2) (April), 80–6. (P 184)
Armstrong, J. Scott (1996), “How should firms select advertising agencies? A review of Randall Rothenberg’s Where the Suckers Moon,” Journal of Marketing, 60, 131–4. (P 310)
Armstrong, J. Scott (ed.) (2001), Principles of Forecasting. Boston: Kluwer Academic. (P 20)
Armstrong, J. Scott (2003), “How to be less persuaded and more persuasive: A review of Age of Propaganda: The Everyday Use and Abuse of Persuasion, by Anthony R. Pratkanis and Elliot Aronson,” Journal of Marketing, 67, 129–130. (See Pratkanis and Aronson, 2000.)
Armstrong, J. Scott (2004), “How to improve service quality and satisfaction” or “My boss wants you to like my essays, so please give this a good rating,” ELMAR Essay at jscottarmstrong.com. (P 135)
Armstrong, J. Scott (2006), “How to make better decisions: Avoid face-to-face meetings,” Foresight, 3, 10–13. (P 281, 284)
Armstrong, J. Scott (2007a), “Significance tests harm progress in forecasting,” International Journal of Forecasting, 23, 321–7. (P 5)
Armstrong, J. Scott (2007b), “Statistical significance tests are unnecessary even when properly done and properly interpreted: reply to commentaries,” International Journal of Forecasting, 23, 335–6. (P 5)
Armstrong, J. Scott, R. Brodie, and A. Parsons (2001), “Hypotheses in marketing science: Literature review and publication audit,” Marketing Letters, 12 (2), 171–87. (P 14)
Armstrong, J. Scott and Fred Collopy (1996) “Competitor orientation: Effects of objectives and information on managerial decisions and profitability,” Journal of Marketing Research, 33, 188–99. (P 17, 18)
Armstrong, J. Scott and Andreas Graefe (2010), “Predicting elections from biographical information about candidates: A test of the index method,” Journal of Business Research, forthcoming (P 290)
Armstrong, J. Scott and Kesten C. Green (2007), “Competitor-oriented objectives: The myth of market share,” International Journal of Business, 12, 117–36. (P 18)
Armstrong, J. Scott and Kesten C. Green (2010), “Effects of mandatory disclaimers in advertising,” working paper. (P 215)
Armstrong, J. Scott, K. C. Green, R. J. Jones, and M. Wright (2010), “Predicting elections from politicians’ faces,” International Journal of Public Opinion Research (forthcoming). (P 122)
Armstrong, J. Scott and Sandeep Patnaik (2009), “Using quasi-experimental data to develop empirical generalizations for persuasive advertising,” Journal of Advertising Research, 49 (2), 170–5. (P 9, 10)
Armstrong, J. Scott and David J. Reibstein (1985), “Evidence on the value of strategic planning in marketing: How much planning should a marketing planner plan?” pp. 73–87 in H. Thomas and D. Gardner (eds.), Strategic Marketing and Management. New York: John Wiley. (P 287)
Armstrong, J. Scott and Randall L. Schultz (1993), “Principles involving marketing policies: An empirical assessment,” Marketing Letters, 4, 247–53. (P 3)
Asch, Solomon E. (1956), “Studies of independence and conformity: 1. A minority of one against a unanimous majority,” Psychological Monographs, 70 (9), Whole Number 416, 1–70. (P 66)
Assael, Henry, John H. Kofron, and Walter Burgi (1967), “Advertising performance as a function of print ad characteristics,” Journal of Advertising Research, 7 (2), 20–6. (P 248)
Assmus, Gert, John U. Farley, and Donald R. Lehmann (1984), “How advertising affects sales: Meta-analysis of econometric results,” Journal of Marketing Research, 21, 65–74. (P 306)
Avorn, Jerry (2004), Powerful Medicines. New York: Alfred A. Knopf. (P 8)
Bacon, Frederick T. (1979), “Credibility of repeated statements: Memory for trivia,” Journal of Experimental Psychology: Human Learning and Memory, 5 (3), 241–52. (P 169)
Baddeley, Alan (1994), “The magical number seven: Still magic after