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Persuasive Advertising - J. Scott Armstrong [243]

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Roese, Neal J. and Gerald N. Sande (1993), “Backlash effects in attack politics,” Journal of Applied Social Psychology, 23, 632–53. (P 172)

Rogers, Martha and Christine A. Seiler (1994), “The answer is no: A national survey of advertising industry practitioners and their clients about whether they use subliminal advertising,” Journal of Advertising Research, 34 (March/April), 36–45. (P 171)

Rogers, Martha and Kirk H. Smith (1993), “Public perceptions of subliminal advertising: Why practitioners shouldn’t ignore this issue,” Journal of Advertising Research, 33 (2), 10–18. (P 171)

Roman, Kenneth, Jane Maas, and Martin Nisenholtz (2003), How To Advertise, 3rd edn. New York: St. Martin’s Press. (P 7, 267)

Rosbergen, Edward, Rik Pieters, and Michel Wedel (1997), “Visual attention to advertising: A segment-level analysis,” Journal of Consumer Research, 24 (December), 305–14. (P 262)

Ross, Chuck (1996), “Marketers fend off shift in rules for ad puffery,” Advertising Age, February 19, p. 41. (P 165)

Rossiter, John (1981), “Predicting starch scores,” Journal of Advertising Research, 21 (5), 63–8. (P 196, 301)

Rossiter, John R. and Steven Bellman (2005), Marketing Communications: Theory and Applications. Frenchs Forest, NSW, Australia: Pearson Education. (P 3, 4, 56, 155, 225)

Rossiter, John R. and Larry Percy (1997), Advertising Communications and Promotion Management. New York: McGraw Hill. (P 4)

Rotfeld, Herbert J. and Kim B. Rotzoll (1980), “Is advertising puffery believed?” Journal of Advertising, 9 (3), 16–20. (P 166)

Rothenberg, Randall (1994), Where the Suckers Moon: An Advertising Story. New York: Alfred Knopf. (P 13, 19, 147, 173, 234)

Ruback, R. Barry and Daniel Juieng (1997), “Territorial defense in parking lots: Retaliation against waiting drivers,” Journal of Applied Social Psychology, 27 (9), 821–34. (P 175)

Russell, Cristel A. (2002), “Investigating the effectiveness of product placements in television shows: The role of modality and plot connection congruence on brand memory and attitude,” Journal of Consumer Research, 29 (December), 306–18. (P 101)

Russo, J. Edward (1977), “The value of unit price information,” Journal of Marketing Research, 14 (May), 193–201. (P 43)

Santos, M., C. Leve, and A. R. Pratkanis (1994), “Hey buddy, can you spare seventeen cents? Mindful persuasion and the pique technique,” Journal of Applied Social Psychology, 24 (9), 755–64. (P 108)

Schachter, Stanley (1951), “Deviation, rejection, and communication,” Journal of Abnormal Psychology, 46 (2), 190–207. (P 284)

Scharlemann, Jörn P. W., C. C. Eckel, A. Kacelnik, and R. K. Wilson (2001), “The value of a smile: game theory with a human face,” Journal of Economic Psychology, 22, 617–40. (P 122)

Scheibehenne, Benjamin, Rainer Greifeneder, and Peter M. Todd (2009), “What moderates the too-much-choice effect?” Psychology and Marketing, 26 (3), 229–53. (P 35)

Scheibehenne, Benjamin, Rainer Greifeneder, and Peter M. Todd (2010), “Can there ever be too many options? A meta-analytic review of choice overload,” Journal of Consumer Research (forthcoming). (P 35, 37)

Schindler, Pamela S. (1986), “Color and contrast in magazine advertising,” Psychology and Marketing, 3 (2), 69–78. (P 259)

Schindler, Robert M. and Thomas M. Kibarian (1996), “Increased consumer sales response through use of 99-ending prices,” Journal of Retailing, 72 (2), 187–199. (P 44)

Schindler, Robert M. and Patrick N. Kirby (1997), “Patterns of rightmost digits used in advertised prices: Implications for nine-ending effects,” Journal of Consumer Research, 24 (September), 192–201. (P 44)

Schindler, Robert M. and Alan R. Wiman (1989), “Effects of odd pricing on price recall,” Journal of Business Research, 19, 165–77. (P 45)

Schmidt, F. L. (1971), The relative efficiency of regression and simple unit predictor weights in applied differential psychology, Educational and Psychological Measurement, 31, 699–714. (P 290)

Schmidtke, Armin and H. Häfner (1988), “The Werther effect after television films: New evidence for an old hypothesis,” Psychological Medicine, 18,

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