Persuasive Advertising - J. Scott Armstrong [246]
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Sutherland, Max and Alice K. Sylvester (2000), Advertising and the Mind of the Consumer. St. Leonards, NSW, Australia: Allen & Unwin. (P 7, 168, 270)
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Suzuki, Satoshi and Seiji Yamada (2004), “Persuasion through overheard communication by life-like agents,” IEEE/WIC/ACM International Conference on Intelligent Agent Technology, in full-text on http://research.nii.ac.jp/~seiji/publication/Conference/2004/IAT-2004-ssv.pdf.