Persuasive Advertising - J. Scott Armstrong [258]
Rogers, J. D., 287, 288
Rogers, Martha, 171
Rogers, Robert D., 274, 275
Roggman, A., 123, 237
Roleigh, Henry, 220
Rolls–Royce, 34, 244, 251
Roman, Kenneth, 7, 267
Romer, Daniel, 113, 173
Rosbergen, Edward, 262
Rosen, Dennis L., 187, 210, 212
Rosenbluth, 41
Ross, Chuck, 165
Rossiter, John, 3, 4, 17, 56, 155, 196, 225, 301
Roswell, George P., 156
Roteilo, C. M., 226
Rotfeld, Herbert J., 96, 166
Rothenberg, Randall, 2, 13, 19, 147, 173, 234
Rotzoll, Kim B., 166
Rouner, Donna, 113
Rowell, George P., 25
Royal, 168
Rozolis, J., 178
Ruback, R. Barry, 175
Rubicam, Raymond, 116, 222
Rudnick, Tamar, 37
Rushton, J. Philippe, 278
Russell, Cristel A., 101
Russo, J. Edward, 43, 215
S
Saab, 127, 218
Saari, D., 83
Saatchi & Saatchi, 228, 230
Sackman, Janet, 123
Sainsbury’s, 78, 140
Samaritans, 96
Sandle, Gerald N., 162
Sandler, Dennis M., 248
Santos, M., 108
Sarel, Dan, 118
Save the Children Fund, 111
Sawyer, Alan G., 46
Saxton, M. Kim, 128
Scammon, Debra L., 215
Schachter, Stanley, 104, 284
Schaefer, 198
Schaller, Sylvia, 67
Scharlemann, Jörn P. W., 122
Schering, 214
Scheibehenne, Benjamin, 35, 37
Schindler, Pamela S., 259
Schindler, Robert M., 44, 45
Schlitz, 30, 251
Schmidt, F. L., 290
Schmidtke, Armin, 67
Schmitt, Bernd H., 213
Schmittlein, David, 183
Schneider, Sandra L., 304
Schneier, Wendy L., 171
Schorin, Gerald A., 283
Schroeder, David A., 115
Schultz, P. Wesley, 70, 71
Schum, Donald, 168
Schumacher, Ferdinand, 119
Schumann, David W., 170, 171
Schwarz, N., 215, 259
Schweitzer, Maurice E., 52
Scott, Cliff, 231–2
Scott, Walter Dill, 2, 66, 86, 98, 173, 175, 217
Sears, 57, 58, 60, 193
Sedelmaier, Joe, 233
Seinfeld, 101
Seller, Christine A., 171
Semmelweis, Ignaz, 7
Sen, Sankar, 139
Sentyrz, Stacey, 91
Sethuraman, Raj, 306
Seuferling, G., 91
Sewall, Murphy A., 118
Shackleton, Ernest, 124
Shaffer, Victoria A., 290
Shafir, Eldar, 61
Shah, Avni M., 38
Shaikh, A. Dawn, 261
Shampanier, Kristina, 188
Shanahan, Kevin J., 94
Shannon, Kathleen, 265
Shanteau, James, 180
Shariff, Azim F., 91
Sharp, Byron, 22
Sheng, Shibin, 48
Shepard, Roger N., 205, 209
Sherrell, Daniel L., 12, 156
Shimp, Terence A., 153, 159
Shiv, Baba, 54, 131, 134
Shortess, George K., 265
Shredded Wheat, 75
Shu, Suzanne B., 139
SierraClub, 16
Sigall, Harold, 297
Simester, Duncan, 44
Simon, Herbert A., 196, 281
Simonson, Itamar, 35, 57, 65, 135, 259
Simpson, O. J., 198
Simpson, Penny M., 235
Singapore Airlines, 119
Singh, Surendra N., 206
Sirdeshmukh, Deepak, 170
Skiera, Bernd, 51
Skoda, 125
Skorinko, Jeanine, 196, 211
Skurnik, Ian, 215
Slater, Michael D.. 113
Slater, W. H., 190
Slovic, P., 86, 148, 158
Small, Deborah A., 86, 93
Smith, Adam, 1, 41, 69, 86
Smith, Darlene B., 148
Smith, Kirk H., 171
Smith, R. J., 136
Smith, Ronald E., 72
Smith, Stephen L., 115
Smolowe, J., 84
Snitz, B. E., 279
Snyder, C. R., 76
Snyder, Leslie B., 105
SoBe Adrenaline Rush, 54
Sobieszek, Robert A., 210, 247
Solem, Allen R., 285
Soley, Lawrence C., 196, 252
Solvite, 30–1
Soman, Dilip, 35, 37, 49
Song Airlines, 22
Sony, 182, 197, 206–7
Sopory, Pradeep, 200–1
South Africa, 205
Southwest School of Art and Craft, 92
Spangenberg, Eric R., 136, 139
Speller, D. E., 74
Spilger, Ursula, 234
Splenda, 29
Spotts, Harlan E., 231, 240
Sprague, R. H. Jr. 283
Sprott, David E., 136, 139
Srivastava, Rajandra K., 270, 276
Stack, Angela D., 104
Staelin, Richard, 206
Stanton, John L., 9, 31, 33, 70, 118, 119, 145, 151, 232, 267, 268, 302
Staples, 223
Starch, Daniel, 6, 146, 168, 173, 245, 260, 264
Starkist, 43
Steadman, Major, 235
Steblay, N. M., 83
Steinberg, Saul, 234
Steinway, 222
Stella Artois, 53
Stephens, Debra, 215
Stern, Bruce L., 158, 240
Sternthal, Brian, 164
Stevens, M. E., 32, 298
Stevenson, R. L., 291
Stewart, A. J., 226
Stewart, David W., 9, 29, 31, 32, 33, 70, 71, 85, 86, 117, 118, 120–1, 144, 145–6, 152, 157, 165, 172, 206, 207, 208, 226, 227, 236, 267, 268, 269, 272, 274, 302
Stiff, James B., 4, 180
Stiving, Mark, 45
Storey, Richard, 290