Piracy_ The Intellectual Property Wars from Gutenberg to Gates - Adrian Johns [102]
The company sparked fierce resistance. Rival "pirates" denounced it as a "junto," and offered price cuts of 30-6o percent on their own titles in a bid to survive. What is striking, however, is how far their attacks rested on essentially similar national grounds to the company's defenses. The "pirate" printers and booksellers who fought back-principally Robert Bell (later an American revolutionary), Dillon Chamberlaine, James Hunter, James Potts, andJames Williams-justified their actions as en- couraging"the printing business in this kingdom, which some of the junto endeavour to suppress, by importation and contracting for books printed in London with their names." In other words, they accused Faulkner and his partners of carrying on the design of Bacon, Osborne, and Richardson by other means. Bell even reprinted Donaldson's Some thoughts on the state of literary property with a new preface in defense of Irish reprinting, apparently aiming it as much against the Dublin company as against London's oligarchs. And Bell's group issued a declaration of their own against "Some persons who chuse to distinguish themselves by the title of `The Company ofBooksellers."'The company, they declared, "having advertised that their property has been invaded," were using this charge to justify selling at below customary prices. Their price war was the real offense against trade fellowship, threatening Irish artisans for the sake of English imports. Bell et al. provided "one instance of their HONOUR" to bolster this claim. They described an edition of Fielding, of which they had published six volumes before the company announced that "their right was invaded." As Bell and his allies told it, they had agreed "in the most solemn manner" to refer the dispute to four "gentlemen of the trade." But when the referees decided against the company, only Faulkner and Ewing had been prepared to acquiesce. The others had proceeded to advertise a spoiler reprint of TomJones, "in order to deter them from ever daring to attempt printing any new or improved editions in this kingdom, especially while