Presentations in Action - Jerry Weissman [0]
80 Memorable Presentation Lessons from the Masters
Jerry Weissman
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© 2011 by Power Presentations
Pearson Education, Inc.
Publishing as FT Press
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First Printing May 2011
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Library of Congress Cataloging-in-Publication Data
Weissman, Jerry.
Presentations in action : 80 memorable presentation lessons from the masters / Jerry
Weissman.
p. cm.
Includes bibliographical references.
ISBN 978-0-13-248962-1 (hardback : alk. paper) 1. Business presentations. I. Title.
HF5718.22.W4495 2011
658.4’52—dc22
2010050905
ISBN-10: 0-13-248962-7
ISBN-13: 978-0-13-248962-1
Contents
Introduction
Section I: Content: The Art of Telling Your Story
1. A Lesson from Professor Marvel, a.k.a. The Wizard of Oz: How to Customize Your Presentation
2. Obama and You: The Most Persuasive Word
3. The “So What?” Syndrome: ... and How to Avoid It
4. Beware of Jokes: Dispelling a Common False Belief
5. Presentation Advice from Abraham Lincoln: Clarity, Ownership, and Add Value
6. It Ain’t What You Say, It’s How You Say It: Lessons in Structure from Jeffrey Toobin and Andrew Weil, M.D.
7. Presentation Advice from Mark Twain: Brevity Takes Time
8. Presentation Advice from Mike Nichols: How to Find Value in Your Story
9. Show versus Tell in Hollywood: The Wrong and the Right Way to Tell a Story
10. Slogan Power: Why the U.S. Army’s “Be All That You Can Be” Succeeded
11. How Long Is Too Long?: When in Doubt, Leave it Out
12. The Elevator Pitch in One Sentence: How to Describe Your Business Succinctly
13. Do You Know the Way to Spanish Bay?: The Correct Way to Practice
14. Getting to “Aha!”: The Magic Moment
15. This Is Your Pilot Speaking: A Lesson in Flow from the Airlines
16. Presentation Advice from the iPhone: Substance and Style in Your Story
17. Presentation Advice from Steve Jobs: The Power of Positive Words
18. Presentation Advice from Novelists I: Begin with the End in Mind, Then Write, Rewrite, and Rewrite
19. Presentation Advice from Novelists II: Storyboard and Verbalize
20. Microsoft Slogans Score a Trifecta: Three Persuasive Techniques
21. Presentation Advice from a Physician: Audience Advocacy
22. Presentation Advice from a Politician: Audience Advocacy
23. Ronald Reagan Meets Lenny Skutnik: The Catalyst of Human Interest Stories
24. Human Interest Stories: A Double Advantage: Two Ways to Use Anecdotes
Section II: Graphics: The Correct Way to Design PowerPoint Slides
25. The Presentation-as-Document