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Proofiness - Charles Seife [9]

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estimate that it really is. It’s a subtle form of proofiness: it makes a number look more truthful than it actually is—and the result can be as silly and meaningless as the museum guide’s 65,000,038-year-old dinosaur.

Every few years, public officials and the news media perform a ritual form of disestimation when a population clock reaches a big milestone. Population experts at the Census Bureau and around the world are constantly estimating the populations of each nation. Their estimates are pretty good, predicting when, say, the world’s population reaches six billion—they might even be able to guess when the six billionth person is born to within a few hours. That’s about as good as any possible measurement of population can get. Populations constantly fluctuate, with people dying and being born at irregular intervals, often far from the eyes of people who count such things, so it’s impossible to know at any given moment the true number of people alive on earth. Nevertheless, on October 13, 1999, as flashbulbs popped around him, UN secretary-general Kofi Annan held a young Bosnian boy, welcoming him into the world as the six billionth person on earth. (The UN insisted that Annan’s presence in Sarajevo was a complete coincidence. It was just a lucky break that the six billionth person was born in the city where Annan happened to be visiting.)

There’s no way that anyone could pinpoint which baby became the six billionth person living on earth. The uncertainties in measurement are simply too huge. You wouldn’t know, probably to within several thousand, whether a baby is number 6,000,000,000 or 5,999,998,346 or 6,000,001,954. Only by disestimating, by ignoring the uncertainty in population numbers, could anyone claim to know for certain who was the six billionth living person. Yet at every population milestone, world officials and the news media go through the same bizarre pantomime. In 2006, the Chicago Sun-Times declared a local baby—Alyzandra Ruiz—to be the 300 millionth resident of the United States. (They cleverly jumped the gun on everybody, making the arbitrary call almost an hour before the official Census Bureau population estimate reached the 300 million mark.) And when the world population reaches seven billion, probably in early 2012, officials will declare some lucky baby to be the seven billionth living person, completely indifferent to the fact that it’s a lie.

Disestimates have much more staying power than Potemkin numbers. While a Potemkin number is purely fanciful and intended to deceive, a disestimate has its origin in a real, meaningful, good-faith measurement—the problem is that we don’t take the resulting number with a big enough grain of salt. It’s a rather subtle problem. As a result, disestimates can be difficult to spot. And they don’t wither under scrutiny like Potemkin numbers do. Once a disestimate is believed by the public, it can be devilishly hard to debunk. As an example, ask yourself: what body temperature is normal? If you live in the United States—one of the few countries left that still use the antiquated Fahrenheit scale—your answer almost certainly is 98.6 degrees Fahrenheit. If you have an (analog) medical thermometer in your medicine cabinet, it probably has a little arrow pointing to 98.6°F. When you see the little line of liquid creep beyond that arrow, you probably conclude that you’ve got a fever. What you might not know, though, is that 98.6°F is a disestimate.

The idea that normal body temperature is 98.6°F comes from research done in the late 1860s by the German physician Carl Wunderlich. Even though this number seems very precise and official, that precision is an illusion. There are quite a few reasons not to take the 98.6°F number literally.

Wunderlich may have been faking his data. He made the (rather dubious) claim to have measured a million body temperatures with unlikely precision. After taking those temperatures, he came to the conclusion that “normal” temperature was 37 degrees Celsius—a nice round number in the temperature scale used by most of the world. Converting

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