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By Root 539 0

firings at; bureaucracy at ; competition and ; competition with IBM ; and completion of Macintosh; corporate culture of; dealers and ; early growth of ; early marketing strategy of; employee turnover at; fan clubs for; finances in 1977, ; financing of ,

Apple Computer, Inc. (cont’d.) ; first headquarters of; first marketing campaign of; first staff of; formation of divisions by; future of; gifts of computers to educational institutions from; hiring binge in fall of 1980, ; imitators of; impact of rapid growth on; impact of wealth on; introduction of Macintosh by; Japanese market and; Jobs’ hesitancies over forming ; Mac division weekly lunch meeting; meeting with bank managers; meeting on publicizing Mac; meetings at; moves to larger headquarters; near failure in 1977, ; new products research at; overseas sales of; personnel recruitment by; press relations of; and problems with Apple III, ; professionalization of; public relations problems of ; public stock offering by ; reasons for studying; rise to top position ; rumored merger with IBM; Sculley’s role at ; staff relations in 1977, stock distributions or options to buy of; success of; tensions between newcomers to; Terrell and; use of Pascal by; users groups and; Visicalc and ; Wayne and; work retreat for Macintosh Division; workers’ benefits at; worth of; Xerox Corporation and

Apple II personal computer; case design for; contributors to; development of; discussion on pricing of; disk drive added to; introduced at First West Coast Computer Faire; manuals for; rankings; software for

Apple III

Apple Writer

ARPANET

Artificial Intelligence Laboratory, Stanford

Atari; history of; Jobs works for

Atkinson, Bill

Auricchio, Rick

AUTOVON

B

Baba, Neem Karolie

Baez, Joan

BASIC, used for Wozniak’s microcomputer

Baum, Allen; builds computers with Wozniak; and Homebrew Computer Club ; lends Jobs and Wozniak money for Apple Computer, Inc. ; Wozniak and

Baum, Elmer; Apple stocks and ; hired by Apple Computer; lends Jobs and Wozniak money for Apple Computer, Inc.

Belleville, Bob

Biggs, Barton

Blue boxes

Boich, Michael

Bowers, Ann

Breakout (video game)

Bricklin, Daniel

Bruener, Don

Budge, William

Buffet, Jimmy

Burge, Frank

Bushnell, Nolan

Byte Shops

C

Caen, Herb

Call Computer

Cantin, Howard

Capps, Steve

Carson, Johnny

Carter, Gene

Carter, Matt

Cavett, Dick

Charlie Board, The

Chaudhari, Wasu

Chiat-Day advertising agency, and advertising for Apple Computer, Inc.

Chino, Kobin

Clark, Candi

Clow, Lee

Coleman, Debi

Commodore Business Machines

Community Memory Project

Compucolor

Computer Conversor Corporation

Computer Space (video game)

Computerland

Consumer Electronics Show

Continental Illinois Bank, Chicago

Cornfeld, Bernie

Couch, John

Cream Soda Computer

Crocker Bank

Cromemco

Crunch, Captain. See also Draper, John

Cummings, Burt

D

Dali, Paul

Data General

Davidow, William

Davis, Tommy

Dazzler

DEC LSl-11

Di Franco, Salvatore

Digital Electronics Corporation

Digital Equipment Corporation

Disk drives, Apple II and. See also Twiggy

Dr. Pong (video game)

Draper, John; Charlie Board and; Easywriter and; Wozniak and Jobs and

Dudman, Jack

Dylan, Bob

E

Easywriter (word-processing program)

Eddy, Jonathan

Ehret, Arnold

Elliot, Jay

Elzig, Hal

Engelbart, Douglas

Engressia, Joe

Espinosa, Chris ; Apple II and; on distribution of Apple stocks and options; professionalization of Apple and; on Wozniak

Esquire

F

Faber, Ed

Family Computer, The

Felsenstein, Lee on Apple II, ; attitude toward microprocessors

Fernandez, Bill ; Apple stocks and; helps Wozniak and Baum build their first computer; hired by Jobs; relationship with Wozniak and Jobs; role at Apple Computer in 1977,

Fial, Ron

Finley, Charlie

Folkedal, Tor

Folley, Clyde

Folon, Jean-Michel

Fortune

Franklin Computer Corporation

Free University of Palo Alto

French, Gordon. See also Homebrew Computer Club

Friedland, Robert; Jobs and

Fylstra, Daniel

G

Gates, William

Genentech

Ghiringelli, Paola

Gibbons, Fred

Ginsberg, Allen

Goffen, Linda

Goldberg, Fred