Return to the Little Kingdom_ Steve Jobs and the Creation of Apple - Michael Moritz [181]
Kramlich, Richard
L
Leary, Timothy
Lewin, Dan’l
Licht, Hildy
Lisa; advertising meeting on; introduction of; Mac and; preview of ; sales techniques for
Lisaguide
Livingston, Sherry ; Apple stocks and; on Apple III
Lockheed Corporation: changed image of; impact of missile division on Santa Clara Valley
Lutus, Paul
M
McCollum, John
Macintosh computer (Mac): advertising for; competition problems; headquarters for; history of; introduction of; marketing of; meeting on publicizing of; pricing of ; weekly lunch meeting on ; work session on introduction of
McKenna, Regis; background; bureaucratization of Apple Computer and; growth of Apple Computer and; handling of press by
Mannock, Jerry
Markkula, Mike; attitude toward work conditions; choice of Scott as president of Apple Computer; complaints about Scott to; Draper and ; financial worth of; and First West Coast Computer Faire ; IBM Personal Computer and; impact of wealth on ; invests in Apple Computer ; management-employee relations and; marketing and ; problems between Jobs and Scott and; recruitment from Intel and; resignation of Scott and; retires as president; role in attracting investors to Apple; role in 1977; sale
Markkula, Mike (cont’d.) of Apple stocks and; status at Apple; stock options and; on Whitney
Martin, Gary
Martindale, Jim
Mattel
Mauro, Chuck
Maytag, Fritz
Melmon, Richard
Microcomputers: disk drives and ; impact on Homebrew Computer Club
“Micro-8 Newsletter,”
Microprocessors; impact of ; prices in 1975
Milledge, Vicki
Millek, Marek
Minsky, Marvin
MITS
Mollard, Roy
Moody, Bob
Moore, Fred; background ; and Community Memory Project; and Homebrew Computer Club
Morgan Stanley
Morris, Anthony
MOS Technology
Motorola 6800 microprocessor
Murray, Michael
N
National Computer Conference
National Semiconductor
Newsweek
Newton, Bob
Nixon, Richard
Nold, Ellen
Nova microcomputer
Noyce, Robert
O
Opel, John
Oregon Feeling Center
Osborne, Adam
Osborne Computers
P
PARC
Pascal
Peddle, Charles H.
Penny Arcade (video game)
Penthouse
People’s Computer Company
Personal Software
Pong (video game)
Popular Electronics
Power supply for computers
Pretorious, F. J.
Pricing
Primal scream therapy
Processor Technology
PROMS
Puppy Pong (video game)
R
Radio Shack
Rainbow Farm, The
RAM
Ramparts
Raskin, Jef; and Mac project; sells Apple shares
Reed College, Portland, Oregon
Regis McKenna Public Relations Agency . See also McKenna, Regis
Richardson, Jean; on impact of growth of Apple Computer on working conditions ; on Scott
Risk, Betty
Rizzo
Roach, John
Robertson, Alice; Apple stocks owned by. See also Wozniak, Alice Robertson Rock, Arthur ; Apple shares owned by
Roebuck, Joe
Rogers, Nancy; claims Jobs is her child’s father ; on impact of Jobs’ trip to India; Jobs and; on Jobs’ desire to find his natural parents; on Jobs’ fears about going into business
ROMs
Rosen, Ben
Roshi, Suzuki
Rosing, Wayne
Rothmueller, Ken
Roybal, Phil
S
San Jose Mercury
Sander, Wendell
Sanders, Jerry
Santa Clara Valley: description of in 1950s, impact of Lockheed on. See also Silicon Valley
Sarofim, Fayez
Schwartz, Mel
Schweer, Kurt
Scientific American
Scott, Michael; Apple Computer stocks and; Apple’s public stock offering and ; attitude toward software ; becomes president of Apple Computer; and decision to go public; Draper and; financial worth of; financing of Apple Computer and; firings at Apple Computer and; and First West Coast Computer Faire; forced resignation of ; formation of divisions at Apple Computer and; and organization of Apple Computer staff; professionalization of Apple Computer and; recruitment and; relationship with Jobs; role in 1977; role of; status at Apple Computer; on Visicalc
Sculley, John: becomes Apple Computer’s president; role at Apple Computer
SDS 940
Second West Coast Computer Faire
“Secrets of the Little Blue Box,”
SEVA
Sharp, Pat
Shields, Brooke
Silicon Valley: Apple Computer, Inc. as example of firms in; development of; First West Coast Computer Faire in; in mid-seventies;