Rule 34 - Charles Stross [69]
Eggs, ham, sausage, and spam.
Some say the Internet is for porn; but you know that in truth the Internet is for spam. As communication technologies got cheaper, the cost of grabbing a megaphone and jamming it up against the aching ear-drums of an advertising-jaded public collapsed: Meanwhile, the content-is-king mantra of the monetization mavens gridlocked the new media in an advertising-supported business model. The great and the good of the Academy have been fighting a losing battle against the Anglo-Saxon hucksterization model for the past thirty years: But the sad truth is that the battle’s lost. The tide of war was turned in Beijing and New Delhi, when the rapidly industrializing new superpowers climbed on the MAKE MONEY FAST band-wagon and gave free rein to the free market, red in tooth and claw—just as long as the sharp bits were directed outwards. And today the entire world is still drowning in a sea of attention-grabbing unregulated unethical untruthful spamvertising.
Spam, ham, sausage, and spam.
The white-noise roar of the cabin air-conditioning is augmented by a new noise, the wind rush from around the open nose-wheel door as the landing gear drops.
Most of the public don’t notice it, but the war on spam goes ever on, and it’s a war on two fronts. One front, your own, is fought by battalions of law-enforcement officers and prosecutors. The most egregious junk sells hard goods—stuff with a physical shipping address—to the vulnerable; fake pharmaceuticals to die by, trashy Tanzanian machine-tool parts, unlicensed herbal supplements from Nigeria, counterfeit designer clothes and handbags and heart valves made of shoe-leather. They show up, you order the goods, backtrace through courier and logistics to the mother-lode, obtain a warrant, pop goes the weasel, round and round the merry-go-round.
Spam, eggs, spam, spam, ham, and spam.
The brigades of system administrators and programmers on the other front tackle the problem from the opposite end, with ever-more-elaborate AI filters that scan message traffic and tell ham from spam. Ninety-five per cent of all human-readable traffic over the net is spam, a figure virtually unchanged since the late noughties. There are dumb filters and smart filters. Dumb filters look for naughty words. Smart filters look for patterns of diction that are characteristic of automatically assembled text—for much spam is generated by drivel-speaking AI, designed purely to fool the smart filters by convincing them that it’s the effusion of a real human being and of interest to the recipients. Slowly but surely the Turing Test war proceeds, as the spammers are forced to invest in ever-more-elaborate AI engines to generate conversations that can temporarily convince the spamcops’ AI engines that they are in fact human beings.
Spam, sausage, spam, spam, spam, ham, spam, potato, and spam.
And still you’re losing.
There’s a bump and rumble, and you’re shoved forward against your lap-belt as the regional jet’s thrust reversers cut in. Welcome to the Republic of Scotland, semi-privatized satrapy of the former United Kingdom and sock-puppet independent vote on the Council of Ministers—soon to acquire the extra clout of a pair of senators, once the tedious ratification treaty completes and the European Parliament upgrades to a fully bicameral legislature. You’re back, and this time you don’t have a posse of high-powered forensic analysts behind you, or diplomatic letters of marque and reprise, or much of anything in fact: just a dossier, a disturbing-to-terrifying trend analysis from a research team in the Sorbonne, and a suggestive pattern of murders smeared bloody-handed across the width and depth of the EU.
Spam, spam, spam, murder, and spam.
Seventy years of research and development into artificial intelligence failed to deliver HAL 9000, but they did provide a huge array