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truths as they apply to family, business, and society in general, sparing us the psycho-babble that pollutes so much of current literature on human relations. His book is not a photograph, but a process, and should be treated as such. He is neither an optimist nor a pessimist, but a possibilist, who believes that we and we alone can open the door to change within ourselves. There are many more than seven good reasons to read this book.

--Steve Labunski, Executive Director, International Radio and Television Society Knowledge is the quickest and safest path to success in any area of life. Stephen Covey has encapsulated the strategies used by all those who are highly effective. Success can be learned and this book is a highly effective way to learn it.

--Charles Givens, President, Charles J. Givens Organization, Inc., author of Wealth Without Risk I know of no one who has contributed more to helping leaders in our society than Stephen R. Covey.... There is no literate person in our society who would not benefit by reading this book and applying its principles

--Senator Orrin G. Hatch

One of the greatest habits you can develop is to learn and internalize the wisdom of Stephen Covey. He lives what he says and this book can help you live, permanently, in the "Winner's Circle."

--Dr. Denis Waitley, author of The Psychology of Winning

It's powerful reading. His principles of vision, leadership, and human relations make it a practical teaching tool for business leaders today. I highly recommend it.

--Nolan Archibald, President and CEO, Black and Decker

suggests a discipline for our personal dealings with people which would be undoubtedly valuable if people stopped to think about it.

--James C. Fletcher, Director, NASA

A wonderful contribution. Dr. Covey has synthesized the habits of our highest achievers and presented them in a powerful, easy-to-use program. We now have a blueprint for opening the American mind.

--Charles Garfield, author of Peak Performer

Seven Habits is an exceptional book. It does a better job of inspiring a person to integrate the different responsibilities in one's life --personal, family, and professional --than any other book I have read.

--Paul H. Thompson, Dean, Marriott School of Management, BYU and author of Novation Goodbye, Dale Carnegie. Stephen Covey has had a profound influence on my life. His principles are powerful. They work. Buy this book. Read, it, and as you live the principles your life will be enriched.

--Robert G. Allen, author of Creating Wealth and Nothing Down

In the '90s America needs to unlock the door to increased productivity both on a business and personal basis. The best way to accomplish this goal is through enhancing the human resource. Dr. Covey's Seven Habits provides the guidelines for this to happen. These principles make great sense and are right on target for the time.

--F.G. "Buck" Rodgers, author of The IBM Way

This book is filled with practical wisdom for people who want to take control of their lives, their business and their careers. Each time I read a section again I get new insights, which suggests the messages are fundamental and deep.

--Gifford Pinchot III, author of Intrapreneuring

Most of my learning has come from modeling after other people and what they do. Steve's book helps energize this modeling process through highly effective research and examples.

--Fran Tarkenton, NFL Hall of Fame quarterback

Not only does the "character ethic" win hands down every time over the "personality ethic" in the battle of effectiveness, it also will bring greater fulfillment and joy to individuals seeking meaning in their personal and professional lives.

--Larry Wilson, author of Changing the Game: The New Way to Sell Fundamentals are the key to success. Stephen Covey is a master of them. Buy this book, but most importantly, use it!

--Anthony Robbins, author of Unlimited Power

This book contains the kind of penetrating truth about human nature that is usually found only in fiction. At the end, you will feel not only that you know Covey, but also that