Suburban Nation - Andres Duany [63]
THINKING OF THE CITY IN TERMS OF ITS SUBURBAN COMPETITION
The fact that policy and planning can be blamed for our cities’ problems is actually encouraging—it implies that better policy and better planning can produce better cities. But that is not enough. To be effective today, urban leaders must stop thinking of their cities strictly from the inside out, only from the point of view of their own citizens. That approach may seem virtuous, but it ignores the reality of regional competition in an open market. Urban leaders must borrow a page from the suburban developers’ handbook and look at their communities from the outside in, through the eyes of a customer who is comparison-shopping. A family or company moving to a metropolitan area has a choice between the city and the suburb, both of which are competing for its business. Will it be a house on Maple Street, or one in a gated subdivision? Will it be an office suite downtown, or a glass box in the business park? Often the greatest disadvantage of the city is not its own problems per se but the extreme competence and ingenuity of the suburban developers, who are constantly raising the expectations of consumers.
A few years ago, for example, we were riding through a California subdivision in the Jaguar of a successful developer. Without warning, he stopped, jumped out, crouched to inspect the lawn, and then returned to the car to dial his cell phone. “Sprinkler head sixtyseven is crooked.” Before we had finished our tour, a maintenance man was working on it. Imagine such a thing happening in downtown Los Angeles.
Suburban development is a well-honed science. New subdivisions outperform the city in category after category—in their amenity package, civic decorum, physical health; in their retail management, marketing techniques, investment security, their permitting process, and so on. Exploring each of these categories in turn helps show how the city can once again become competitive. Of course, the following discussion of what cities can learn from the suburbs should not overshadow the important physical distinctions between suburban and urban places, differences that are to be celebrated and reinforced. The greatest mistake the planners of the sixties and seventies made was to try to save the city by turning it into the suburb. Their approach could not have been worse. The future of the city lies in becoming more citylike, more pedestrian-friendly, more intense, more urban, more urbane.
THE AMENITY PACKAGE
The new suburbs are known for their private yards, their tennis clubs, their golf courses, and their guardhouses. The city does not offer these amenities in abundance, nor should it attempt to. Perhaps the best-known urban amenities are cultural and sports events.
These are indeed an advantage of city life, but they are not the most effective way to renew a downtown, as some suggest. These events may periodically attract suburban visitors, but they are not sufficient to persuade people to live or work in the city. Instead, the most significant amenity that the city can offer potential residents