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The 4-Hour Body_ An Uncommon Guide to Ra - Timothy Ferriss [207]

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hide it away somewhere and cite ‘data on file’. Nobody will know the methods, and it will only be noticed if someone comes pestering you for the data to do a systematic review. Hopefully, that won’t be for ages.

End of Chapter Notes

1. In this subject, like many medics of my generation, I am indebted to the classic textbook How to Read a Paper by Professor Greenhalgh at UCL. It should be a best-seller. Testing Treatments by Imogen Evans, Hazel Thornton, and Iain Chalmers is also a work of great genius, appropriate for a lay audience, and, amazingly, also free to download from www.jameslindlibrary.org. For committed readers I recommend Methodological Errors in Medical Research by Bjorn Andersen. It’s extremely long. The subtitle is An Incomplete Catalogue.

THE SLOW-CARB DIET—194 PEOPLE

The following Slow-Carb Diet data was collected with detailed questionnaires using CureTogether.com. 194 people responded to all questions, and 58% indicated it was the first diet they had ever been able to stick with.

The subjects were recruited via my top-1,000 blog (www.fourhourblog.com), Twitter (www.twitter.com/tferriss), and Facebook (www.facebook.com/timferriss).

Average Weight Lost (lbs.) Number of People

Everyone 21 194

Vegetarian 23 10

Nonvegetarian

21

178

Age

15–20 16 19

21–30 20 86

31–40 22 56

41–50 21 26

51–60 30 5

61+ 11 2

Men

23

150

Women

12

44

Kids

21

60

No kids 20 118

First-week loss

3.4

194

Second-week loss 3.1 194

Third-week loss 3.3 194

Fourth-week loss 4.0 194

Skipped breakfast

23

29

Did not skip breakfast 21 157

Had breakfast within one hour 20 127

Did not have breakfast within one hour 23 61

Meals per day

Two 39 8

Three 19 80

Four 20 64

Five 23 36

Followed the diet strictly

18

84

Modified the diet 23 104

Counted calories

27

35

Did not count calories 20 152

Exercised while dieting

22

144

Did not exercise while dieting 18 41

Started exercise after starting diet

25

68

Did not start exercise after starting diet 19 116

Women with children

12

16

DISTRIBUTION OF RESULTS

NUMBER OF PEOPLE

Gained 0–22 lbs 4

Lost 0–10 lbs 39

Lost 11–20 lbs 68

Lost 21–30 lbs 35

Lost 31–40 lbs 16

Lost 41–50 lbs 11

Lost >50 lbs 10


(Potential) Weaknesses of the Data

The data here, while fascinating, are not perfect. Here are two stand-out weaknesses of the methodology, and of polls in general:

PEOPLE COULD BE MAKING THINGS UP.

Though we removed obvious duplicates, omitted garbage data (“I lost 650 pounds!,” “I weighed 35 pounds at the beginning,” etc.), and flagged questionable entries, no one was checking IDs or making in-person visits. Unless you’re conducting a controlled trial, it’s hard to avoid this problem.

THIS DATA SET MIGHT NOT ACCOUNT FOR DROPOUTS—THE PEOPLE WHO TRIED AND GAVE UP.

Given the number of failures in the 3,000 comments reviewed, between 3% and 5%, one would expect more failures reported. Of 194 respondents, only four gained weight or remained the same. Don’t forget: these respondents were reached after leaving comments on a blog post or self-selecting by responding to Twitter or Facebook.

The challenge of the missing dropouts belies a common weakness with questionnaires that are open to the public: those most likely to respond are often those who have had positive results.8 This is a form of survivorship bias, a concept well worth understanding.

Looking at average mutual fund returns from last year to pick a winner? Don’t forget that you are asking the survivors. The casualties—what Nassim Taleb refers to as “silent evidence”—aren’t around to be polled. The “average” returns are less impressive if you can include the people who bet the farm and lost. Finding those dead bodies is hard, especially in finances, when there is so much incentive to cover them up.

In practical terms, does this mean our diet results are bogus? Not at all. The possibility of survivorship bias isn’t proof that the numbers aren’t representative. Two things to keep in mind:

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