The 4-Hour Workweek, Expanded and Update - Timothy Ferriss [137]
Print materials designs are suitable for the audience, accurate, and appealing.
Print materials are professional quality and produced within set timelines.
Responsibility:
Maintain relationships with print vendors to minimize cost relative to time and quality in producing program print materials.
Expectations:
Print materials are printed within the established budget, unless budget overages are specifically approved by the Director of Marketing.
Contract Solution:
By using e-mail and web-based programs such as
*ConceptShare, I can continue to coordinate these design projects from a distance. I currently maintain relationships with print vendors and designers at a distance so physical presence is not necessary for this to continue. For meetings with program directors and the marketing team, I would use a free video and phone conferencing service called *Skype. We usually meet once or twice to discuss changes to their marketing materials and the rest of the process is continued through e-mail and ConceptShare.
Role #2: Special Marketing Project Manager
Responsibility:
Maintain a collection of updated, appropriate marketing images.
Expectations:
Images needed for marketing materials and websites are anticipated and acquired.
Contract Solution:
I am still able to complete this task remotely by doing images searches on web databases such as *iStockphoto.com. If the experiment with the *Seminar Photo Contest fares well, I could also manage that process via the web using Aptify, e-mail, and Skype.
Responsibility:
Identify and implement new opportunities to leverage marketing materials.
Expectations:
Ideas are researched for feasibility and effectiveness.
Chosen projects are designed and sent out within the budget and timeline.
Contract Solution:
I would utilize e-mail and Skype to communicate any new ideas and opportunities to leverage marketing materials. I have recently proposed creating a one-page calendar of our program deadlines to distribute to our recent seminar alumni in a fall mailing. This way students will have an easy way to remember all of our deadlines for our programs and may potentially boost our number of applicants.
Role #3: Web-based Marketing Coordinator
Responsibility:
Contribute to online advertising efforts and track results.
Expectations:
Online efforts are increasingly cost effective.
Marketing Director is informed of web-based marketing results as requested.
Contract Solution:
I am familiar with our online advertising efforts and can continue to help with this process from a distance. I will be able to access Facebook Ads, Google Ads, Blog Ads and aid Keri in gathering and entering data. I have experience working with our Facebook and Google Ads and have created images for Blog Ads in the past. Launching new Ads will be easily managed abroad.
Responsibility:
Compile collection of updated, appropriate web photos.
Expectations:
Attractive, updated photos will be available for program and marketing uses.
Contract Solution:
As stated above with the stock photo inventory, I am still able to complete this task remotely by conducting image searches on web databases such as iStockphoto.com. The Seminar Photo Contest will also be used as a tool to aid in this compilation of images while I am abroad.
In order to more effectively track the cost of production of our print materials, I think [company name] would find value in transitioning to a contract basis for this position. I have really enjoyed working at [company name] thus far and would like to continue working for this organization from a remote location. Thank you for your consideration of this proposal.
Explanation of Software and Programs Mentioned:
*ConceptShare—www.conceptshare.com, ConceptShare allows you to set up secure online workspaces for sharing designs, documents, and video and invite others to review, comment, and give contextual feedback anytime and anywhere without a meeting. [Company name] has used this site for a few months to test its usability and has also