The 4-Hour Workweek, Expanded and Update - Timothy Ferriss [35]
—ANONYMOUS
The Low-Information Diet
CULTIVATING SELECTIVE IGNORANCE
What information consumes is rather obvious: it consumes the attention of its recipients. Hence, a wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.
—HERBERT SIMON, recipient of Nobel Memorial Prize in Economics8 and the A.M. Turing Award, the “Nobel Prize of Computer Science”
Reading, after a certain age, diverts the mind too much from its creative pursuits. Any man who reads too much and uses his own brain too little falls into lazy habits of thinking.
—ALBERT EINSTEIN
I hope you’re sitting down. Take that sandwich out of your mouth so you don’t choke. Cover the baby’s ears. I’m going to tell you something that upsets a lot of people.
I never watch the news and have bought one single newspaper in the last five years, in Stansted Airport in London, and only because it gave me a discount on a Diet Pepsi.
I would claim to be Amish, but last time I checked, Pepsi wasn’t on the menu.
How obscene! I call myself an informed and responsible citizen? How do I stay up-to-date with current affairs? I’ll answer all of that, but wait—it gets better. I usually check business e-mail for about an hour each Monday, and I never check voicemail when abroad. Never ever.
But what if someone has an emergency? It doesn’t happen. My contacts now know that I don’t respond to emergencies, so the emergencies somehow don’t exist or don’t come to me. Problems, as a rule, solve themselves or disappear if you remove yourself as an information bottleneck and empower others.
Cultivating Selective Ignorance
There are many things of which a wise man might wish to be ignorant.
—RALPH WALDO EMERSON (1803–1882)
From this point forward, I’m going to propose that you develop an uncanny ability to be selectively ignorant. Ignorance may be bliss, but it is also practical. It is imperative that you learn to ignore or redirect all information and interruptions that are irrelevant, unimportant, or unactionable. Most are all three.
The first step is to develop and maintain a low-information diet. Just as modern man consumes both too many calories and calories of no nutritional value, information workers eat data both in excess and from the wrong sources.
Lifestyle design is based on massive action—output. Increased output necessitates decreased input. Most information is time-consuming, negative, irrelevant to your goals, and outside of your influence. I challenge you to look at whatever you read or watched today and tell me that it wasn’t at least two of the four.
I read the front-page headlines through the newspaper machines as I walk to lunch each day and nothing more. In five years, I haven’t had a single problem due to this selective ignorance. It gives you something new to ask the rest of the population in lieu of small talk: “Tell me, what’s new in the world?” And, if it’s that important, you’ll hear people talking about it. Using my crib notes approach to world affairs, I also retain more than someone who loses the forest for the trees in a sea of extraneous details.
From an actionable information standpoint, I consume a maximum of one-third of one industry magazine (Response magazine) and one business magazine (Inc.) per month, for a grand total of approximately four hours. That’s it for results-oriented reading. I read an hour of fiction prior to bed for relaxation.
How on earth do I act responsibly? Let me give an example of how I and other NR both consider and obtain information. I voted in the last presidential election,9 despite having been in Berlin. I made my decision in a matter of hours. First, I sent e-mails to educated friends in the U.S. who share my values and asked them who they were voting for and why. Second, I judge people based on actions and not words; thus, I asked friends in Berlin, who had more