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The 4-Hour Workweek, Expanded and Update - Timothy Ferriss [42]

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an urgent phone call. Get the hell out of there and have someone else update you later. The other option is to be completely transparent and voice your opinion of how unnecessary the meeting is. If you choose this route, be prepared to face fire and offer alternatives.


5. The cubicle is your temple—don’t permit casual visitors. Some suggest using a clear “do not disturb” sign of some type, but I have found that this is ignored unless you have an office. My approach was to put headphones on, even if I wasn’t listening to anything. If someone approached me despite this discouragement, I would pretend to be on the phone. I’d put a finger to my lips, say something like, “I hear you,” and then say into the mic, “Can you hold on a second?” Next, I’d turn to the invader and say, “Hi. What can I do for you?” I wouldn’t let them “get back to me” but rather force the person to give me a five-second summary and then send me an e-mail if necessary.

If headphone games aren’t your thing, the reflexive response to an invader should be the same as when answering the cell phone: “Hi, invader. I’m right in the middle of something. How can I be of help?” If it’s not clear within 30 seconds, ask the person to send you an e-mail about the chosen issue; do not offer to send them an e-mail first: “I’ll be happy to help, but I have to finish this first. Can you send me a quick e-mail to remind me?” If you still cannot deflect an invader, give the person a time limit on your availability, which can also be used for phone conversations: “OK, I only have two minutes before a call, but what’s the situation and what can I do to help?”


6. Use the Puppy Dog Close to help your superiors and others develop the no-meeting habit. The Puppy Dog Close in sales is so named because it is based on the pet store sales approach: If someone likes a puppy but is hesitant to make the life-altering purchase, just offer to let them take the pup home and bring it back if they change their minds. Of course, the return seldom happens.

The Puppy Dog Close is invaluable whenever you face resistance to permanent changes. Get your foot in the door with a “let’s just try it once” reversible trial.

Compare the following:

“I think you’d love this puppy. It will forever add to your responsibilities until he dies 10 years from now. No more care-free vacations, and you’ll finally get to pick up poop all over the city—what do you think?”

vs.


Now imagine walking up to your boss in the hallway and clapping a hand on her shoulder:

“I’d like to go to the meeting, but I have a better idea. Let’s never have another one, since all we do is waste time and not decide anything useful.”

vs.


The second set of alternatives seem less permanent, and they’re intended to appear so. Repeat this routine and ensure that you achieve more outside of the meeting than the attendees do within it; repeat the disappearing act as often as possible and cite improved productivity to convert this slowly into a permanent routine change.

Learn to imitate any good child: “Just this once! Please!!! I promise I’ll do X!” Parents fall for it because kids help adults to fool themselves. It works with bosses, suppliers, customers, and the rest of the world, too.

Use it, but don’t fall for it. If a boss asks for overtime “just this once,” he or she will expect it in the future.

Time Consumers: Batch and Do Not Falter

A schedule defends from chaos and whim.

—ANNIE DILLARD, winner of Pulitzer Prize in nonfiction, 1975

If you have never used a commercial printer before, the pricing and lead times could surprise you.

Let’s assume it costs $310 and takes one week to print 20 customized T-shirts with 4-color logos. How much and how long does it take to print 3 of the same T-shirt?

$310 and one week.

How is that possible? Simple—the setup charges don’t change. It costs the printer the same amount in materials for plate preparation ($150) and the same in labor to man the press itself ($100). The setup is the real time-consumer, and thus the job, despite its small size, needs to be scheduled

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