The 50th Law - 50 Cent [22]
STEP THREE: MOVE HIGHER UP THE FOOD CHAIN
In 1499, Pope Alexander VI managed to carve out a principality for his son, Cesare Borgia, in the Romagna district of Italy. This was not easy. All kinds of rival powers were competing for control of the country—families that dominated the political scene, foreign kings scheming to take over certain regions, city-states with spheres of influence, and finally the church itself. To secure Romagna for his son, the pope had to win over one of the two most powerful families in Italy, make an alliance with King Louis XII of France, and hire a mercenary army.
Cesare Borgia was a shrewd young man. His goal was to expand beyond Romagna and eventually unify all of Italy, making it a great power. But his position now depended on various outside forces that controlled his destiny, each one above the other—the army beholden to the powerful families and king of France, then the pope himself who could die any day and be replaced by someone antagonistic to Borgia. These alliances could shift and turn against him. He had to eliminate these dependencies, one by one, until he could stand on his own, with nobody above him.
Using bribery, he put himself at the head of the family faction his father had allied him with, then moved to eliminate its main rival. He worked to get rid of the mercenary army and establish his own. He schemed to make alliances that would secure him against the French king who now saw him as a threat. He gobbled up more and more regions. He was on the verge of expanding his base to a point of no return when he suddenly fell gravely ill in 1504. Shortly thereafter, his father died and was soon replaced by a pope determined to stop Cesare Borgia. Who knows how far he could have gotten if his plans had not become unraveled by such unforeseen circumstances.
Borgia was a kind of self-reliant entrepreneur before his time. He understood that people are political creatures, continually scheming to secure their own interests. If you form partnerships with them or depend upon them for your advancement and protection, you are asking for trouble. They will either turn against you at some point or use you as a cat’s-paw to get what they want. Your goal in life must be to always move higher and higher up the food chain, where you alone control the direction of your enterprise and depend on no one. Since this goal is a future ideal, in the present you must strive to keep yourself free of unnecessary entanglements and alliances. And if you cannot avoid having partners, make sure that you are clear as to what function they serve for you and how you will free yourself of them at the right moment
You must remember that when people give you things or do you favors it is always with strings attached. They want something from you in return—assistance, unquestioned loyalty, and so forth. You want to keep yourself free of as many of these obligations as possible, so get in the habit of taking what you need for yourself instead of expecting others to give it to you.
STEP FOUR: MAKE YOUR ENTERPRISE
A REFLECTION OF YOUR INDIVIDUALITY
Your whole life has been an education in developing the skills and self-reliance necessary for creating your own venture, being your own boss. But there is one last impediment to making this work. Your tendency will be to look at what other people have done in your field, how you could possibly repeat or emulate their success. You can gain some power with such a strategy, but it won’t go far and it won’t last.
Understand: you are one of a kind. Your character traits are a kind of chemical mix that will never be repeated in history. There are ideas unique to you, a specific rhythm and perspective that are your strengths, not your weaknesses. You must not be afraid of your uniqueness and you must care