The Age of Big Business [48]
cycle of the McCormick reaper on its mechanical side The harvesting machine of fifty nations today is the one to which Appleby put the final touches in 1884. Since then nothing of any great importance has been added.
This outline of invention, however, comprises only part of the story. The development of the reaper business presents a narrative quite as adventurous as that of the reaper itself. Cyrus McCormick was not only a great inventor; he was also a great businessman. So great was his ability in this direction, indeed, that there has been a tendency to discredit his achievements as a creative genius and to attribute his success to his talents as an organizer and driver of industry. "I may make a million dollars from this reaper," said McCormick, in the full tide of enthusiasm over his invention; and these words indicate an indispensable part of his program. He had no miserly instinct but he had one overpowering ambition. It was McCormick's conviction, almost religious in its fervor, that the harvester business of the world belonged to him. As already indicated, plenty of other hardy spirits, many of them almost as commanding personalities as himself, disputed the empire. Not far from 12,000 patents on harvesting machines were granted in this country in the fifty years following McCormick's invention, and more than two hundred companies were formed to compete for the market. McCormick always regarded these competitors as highwaymen who had invaded a field which had been almost divinely set apart for himself. A man of covenanting antecedents, heroic in his physical proportions, with a massive, Jove-like head and beard, tirelessly devoted to his work, watching every detail with a microscopic eye, marshaling a huge force of workers who were as possessed by this one overruling idea as was McCormick himself, he certainly presented an almost unassailable battlefront to his antagonists. The competition that raged between McCormick and the makers of rival machines was probably the fiercest that has prevailed in any American industry. For marketing his machine McCormick developed a system almost as ingenious as the machine itself. The popularization of so ungainly and expensive a contrivance as the harvester proved a slow and difficult task. McCormick at first attempted to build his product on his Virginia farm and for many years it was known as the Virginia Reaper. Nearly ten years passed, however, before he sold his first machine. The farmer first refused to take it seriously. "It's a great invention," he would say, "but I'm running a farm, not a circus." About 1847 McCormick decided that the Western prairies offered the finest field for its activities, and established his factory at Chicago, then an ugly little town on the borders of a swamp. This selection proved to be a stroke of genius, for it placed the harvesting factory right at the door of its largest market.
The price of the harvester, however, seemed an insurmountable obstacle to its extensive use. The early settlers of the Western plains had little more than their brawny hands as capital, and the homestead law furnished them their land practically free. In the eyes of a large-seeing pioneer like McCormick this was capital enough. He determined that his reaper should develop this extensive domain, and that the crops themselves should pay the cost. Selling expensive articles on the installment plan now seems a commonplace of business, but in those days it was practically unknown. McCormick was the first to see its possibilities. He established an agent, usually the general storekeeper, in every agricultural center. Any farmer who had a modicum of cash and who bore a reputation for thrift and honesty could purchase a reaper. In payment he gave a series of notes, so timed that they fell due at the end of harvesting seasons. Thus, as the money came in from successive harvests, the pioneer paid off the notes, taking two, three, or four years in the process. In the sixties and seventies immigrants from the Eastern States and from Europe poured into the Mississippi
This outline of invention, however, comprises only part of the story. The development of the reaper business presents a narrative quite as adventurous as that of the reaper itself. Cyrus McCormick was not only a great inventor; he was also a great businessman. So great was his ability in this direction, indeed, that there has been a tendency to discredit his achievements as a creative genius and to attribute his success to his talents as an organizer and driver of industry. "I may make a million dollars from this reaper," said McCormick, in the full tide of enthusiasm over his invention; and these words indicate an indispensable part of his program. He had no miserly instinct but he had one overpowering ambition. It was McCormick's conviction, almost religious in its fervor, that the harvester business of the world belonged to him. As already indicated, plenty of other hardy spirits, many of them almost as commanding personalities as himself, disputed the empire. Not far from 12,000 patents on harvesting machines were granted in this country in the fifty years following McCormick's invention, and more than two hundred companies were formed to compete for the market. McCormick always regarded these competitors as highwaymen who had invaded a field which had been almost divinely set apart for himself. A man of covenanting antecedents, heroic in his physical proportions, with a massive, Jove-like head and beard, tirelessly devoted to his work, watching every detail with a microscopic eye, marshaling a huge force of workers who were as possessed by this one overruling idea as was McCormick himself, he certainly presented an almost unassailable battlefront to his antagonists. The competition that raged between McCormick and the makers of rival machines was probably the fiercest that has prevailed in any American industry. For marketing his machine McCormick developed a system almost as ingenious as the machine itself. The popularization of so ungainly and expensive a contrivance as the harvester proved a slow and difficult task. McCormick at first attempted to build his product on his Virginia farm and for many years it was known as the Virginia Reaper. Nearly ten years passed, however, before he sold his first machine. The farmer first refused to take it seriously. "It's a great invention," he would say, "but I'm running a farm, not a circus." About 1847 McCormick decided that the Western prairies offered the finest field for its activities, and established his factory at Chicago, then an ugly little town on the borders of a swamp. This selection proved to be a stroke of genius, for it placed the harvesting factory right at the door of its largest market.
The price of the harvester, however, seemed an insurmountable obstacle to its extensive use. The early settlers of the Western plains had little more than their brawny hands as capital, and the homestead law furnished them their land practically free. In the eyes of a large-seeing pioneer like McCormick this was capital enough. He determined that his reaper should develop this extensive domain, and that the crops themselves should pay the cost. Selling expensive articles on the installment plan now seems a commonplace of business, but in those days it was practically unknown. McCormick was the first to see its possibilities. He established an agent, usually the general storekeeper, in every agricultural center. Any farmer who had a modicum of cash and who bore a reputation for thrift and honesty could purchase a reaper. In payment he gave a series of notes, so timed that they fell due at the end of harvesting seasons. Thus, as the money came in from successive harvests, the pioneer paid off the notes, taking two, three, or four years in the process. In the sixties and seventies immigrants from the Eastern States and from Europe poured into the Mississippi