The American Way of Death Revisited - Jessica Mitford [14]
Some indication of the pent-up resentment felt by vast numbers of people against the funeral interests was furnished by the astonishing response to Roul Tunley’s 1961 Saturday Evening Post article. As though a dike had burst, letters poured in from every part of the country to the funeral societies, to local newspapers. They came from clergymen, professional people, old-age pensioners, trade unionists. Three months after the article appeared, an estimated six thousand had taken pen in hand to comment on some phase of the high cost of dying. Many recounted their own bitter experiences at the hands of funeral directors; hundreds asked for advice on how to establish a consumer organization in communities where none exists; others sought information about prepayment plans. Thirty years later, the situation seems worse. In 1993 I wrote a letter encouraging funeral simplicity which appeared in a “Dear Abby” column. More than thirty thousand people wrote asking for information about funeral-planning societies. The funeral industry, finding itself in the glare of the public spotlight, continues to engage in serious debate about its own future course—as well it might.
Some entrepreneurs are already testing the waters with stripped-down, low-cost operations. One, calling itself “Church and Chapel Funeral Service,” contracts with conventional funeral homes to lower costs by doing the unthinkable—moving the service out of the mortuary to a church, a cemetery chapel, even a nursing home.
In 1994 Russ Harman launched Affordable Funeral Service in a Washington, D.C., suburb. Taking the low-cost approach to the extreme, he operates with no facilities outside his own home. He uses private residences, churches, or, if viewing the deceased is desired, a rented mortuary. The basic strategy, according to Ron Hast’s Funeral Monitor, is to keep overhead low. A white, unmarked van is used instead of a hearse. There are no limos. Business is booming, with three vans patrolling the nation’s capital and lone vans in five other cities. Harman’s next project is to take the operation nationwide. Will Affordable Funeral Service be able to do it? It seems likely, since late word is that it has been swooped into the net of SCI, whose worldwide operations are the subject of chapter 16.
Is the funeral inflation bubble ripe for bursting? Back in the sixties, the American public suddenly rebelled against the trend in the auto industry towards ever more showy cars, with their ostentatious and nonfunctional fins, and a demand was created for compact cars patterned after European models. The all-powerful U.S. auto industry, accustomed to telling customers what sort of car they wanted, was suddenly forced to listen for a change. Overnight, the little cars became for millions a new kind of status symbol. Could it be that the same cycle is working itself out in the attitude towards the final return of dust to dust, that the American public is becoming sickened by ever more ornate and costly funerals, and that a status symbol of the future may indeed be the simplest kind of “funeral without fins”?
* See chapter 20, “New Hope for the Dead,” and this page for a list of nonprofit societies that will provide advice and information to nonmembers as well as to members.
3
The Funeral Transaction
A funeral is not an occasion for a display of cheapness. It is, in fact, an opportunity for the display of a status symbol which, by bolstering family pride, does much to assuage grief. A funeral is also an occasion when feelings of guilt and remorse are satisfied to a large extent by the purchase of a fine funeral. It seems highly probable that the most satisfactory funeral service for the average family is one in which the cost has necessitated some degree of sacrifice. This permits the survivors to atone