The Audacity of Hope - Barack Obama [59]
Of course, the PR machinery of politicians and their parties helps feed these narratives, and over the last few election cycles, at least, Republicans have been far better at such “messaging” than the Democrats have been (a cliché that, unfortunately for us Democrats, really is true). The spin works, though, precisely because the media itself are hospitable to spin. Every reporter in Washington is working under pressures imposed by editors and producers, who in turn are answering to publishers or network executives, who in turn are poring over last week’s ratings or last year’s circulation figures and trying to survive the growing preference for PlayStation and reality TV. To make the deadline, to maintain market share and feed the cable news beast, reporters start to move in packs, working off the same news releases, the same set pieces, the same stock figures. Meanwhile, for busy and therefore casual news consumers, a well-worn narrative is not entirely unwelcome. It makes few demands on our thought or time; it’s quick and easy to digest. Accepting spin is easier on everybody.
This element of convenience also helps explain why, even among the most scrupulous reporters, objectivity often means publishing the talking points of different sides of a debate without any perspective on which side might actually be right. A typical story might begin: “The White House today reported that despite the latest round of tax cuts, the deficit is projected to be cut in half by the year 2010.” This lead will then be followed by a quote from a liberal analyst attacking the White House numbers and a conservative analyst defending the White House numbers. Is one analyst more credible than the other? Is there an independent analyst somewhere who might walk us through the numbers? Who knows? Rarely does the reporter have time for such details; the story is not really about the merits of the tax cut or the dangers of the deficit but rather about the dispute between the parties. After a few paragraphs, the reader can conclude that Republicans and Democrats are just bickering again and turn to the sports page, where the story line is less predictable and the box score tells you who won.
Indeed, part of what makes the juxtaposition of competing press releases so alluring to reporters is that it feeds that old journalistic standby—personal conflict. It’s hard to deny that political civility has declined in the past decade, and that the parties differ sharply on major policy issues. But at least some of the decline in civility arises from the fact that, from the press’s perspective, civility is boring. Your quote doesn’t run if you say, “I see the other guy’s point of view” or “The issue’s really complicated.” Go on the attack, though, and you can barely fight off the cameras. Often, reporters will go out of their way to stir up the pot, asking questions in such a way as to provoke an inflammatory response. One TV reporter I know back in Chicago was so notorious for feeding you the quote he wanted that his interviews felt like a Laurel and Hardy routine.
“Do you feel betrayed by the Governor’s decision yesterday?” he would ask me.
“No. I’ve talked to the Governor, and I’m sure we can work out our differences before the end of session.”
“Sure…but do you feel betrayed by the Governor?”
“I wouldn’t use that word. His view is that…”
“But isn’t this really a betrayal on the Governor’s part?”
The spin, the amplification of conflict, the indiscriminate search for scandal and miscues—the cumulative impact of all this is to erode any agreed-upon standards for judging the truth. There’s a wonderful, perhaps apocryphal story that people tell about Daniel Patrick Moynihan, the brilliant, prickly, and iconoclastic late senator from New York. Apparently, Moynihan was in a heated argument with one of his colleagues over an issue, and the other senator, sensing he was on the losing side of