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magazine, the editor of Skeptic.com, a monthly columnist for Scientific American, and an adjunct professor at Claremont Graduate University. He lives in Southern California.

ALSO BY MICHAEL SHERMER

The Mind of the Market

Why Darwin Matters

Science Friction

The Science of Good and Evil

In Darwin’s Shadow: The Life and Science of Alfred Russel Wallace

The Skeptic Encyclopedia of Pseudoscience (general editor)

The Borderlands of Science

Denying History

How We Believe

Why People Believe Weird Things

Times Books

Henry Holt and Company, LLC

Publishers since 1866

175 Fifth Avenue

New York, New York 10010

Henry Holt® is a registered trademark of Henry Holt and Company, LLC.

Copyright © 2011 by Michael Shermer

All rights reserved.

For further information on the Skeptics Society and Skeptic magazine, contact P.O. Box 338, Altadena, CA 91001; www.skeptic.com

Library of Congress Cataloging-in-Publication Data

Shermer, Michael.

The believing brain : from ghosts and gods to politics and conspiracies—how we construct beliefs and reinforce them as truths / by Michael Shermer.

p. cm.

Includes bibliographical references and index.

ISBN 978-0-8050-9125-0

1. Belief and doubt. 2. Knowledge, Theory of. 3. Cognitive neuroscience. I. Title.

BF773.S54 2011

153.4—dc22 2010030706

First Edition 2011

eISBN 978-1-4299-7261-1

First Times Books eBook Edition: May 2011