The Devil's Playground_ A Century of Pleasure and Profit in Times Square - James Traub [10]
The drama of the time was cartoonishly stylized, with a first old lady and a second old lady, a first comedian and a second comedian, a juvenile lead, and so forth. The gifts of the Gilded Age lay more in the direction of consumption than of production. And yet, for this very reason, Broadway became an increasingly delightful, pleasure-filled place. In 1883, the Casino Theatre opened at the corner of 39th and Broadway, at the time an extremely remote locale. The Casino was a giant piece of Moorish whimsy, with a great circular tower terminating in an onion-shaped dome; it was modeled on a Newport clubhouse designed by the famous architect Stanford White. The Casino was intended to be a sort of theatrical clubhouse, with all sorts of amenities provided for the wealthy patrons who would pay for membership. The theater had a street-level café and a gallery where theatergoers could enjoy refreshments while gazing down through big windows at the street. And on top of the Casino, gathered around the Moorish dome, was a facility unheard-of on Broadway— a roof garden.
The Casino was built by Rudolph Aronson, who, like Tony Pastor and many another Broadway impresario, began his career as a performer and left his mark as an entrepreneur. Aronson’s background was very different from Pastor’s. Born in 1856, Aronson was a classical pianist, composer, and conductor who traveled to Europe as a young man for further musical training. In Paris, he passed many a happy hour at the “concert gardens” that lined the Champs-Elysées. He dreamed of opening up just such a spot along Broadway, but was thwarted by the high price of land. Then he had a revelation, which he later recorded in his memoirs: “Why not utilize for garden purposes the roof of the building I hope to erect, and thus escape the enormous cost of valuable ground?” He even dreamed up the expression “roof garden.”
The Casino Roof Garden consisted of a circular open-air promenade trimmed in blue, white, and gold, like the theater itself. A tiled arcade, running from the tower to the corner of the building, allowed patrons to watch the pedestrians on Broadway’s blazing pavements. The roof garden featured a rustic theme, with embowered hideaways and shrubbery and plants scattered among the café tables; hidden gas jets cast a romantic glow over the scene, while the colored lights of the Casino lit up the street below. Patrons could listen to the orchestra up on a stage, or watch the performance downstairs through an opening in the theater roof. On opening night, July 8, 1883, the orchestra presented Johann Strauss’s operetta The Queen’s Lace Handkerchief while patrons enjoyed coffee, ice cream, and light beverages brought up from a restaurant downstairs. For New Yorkers accustomed to baking helplessly in the summer heat, it must