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The Devil's Playground_ A Century of Pleasure and Profit in Times Square - James Traub [143]

By Root 534 0
“I didn’t understand it, but Anita was very good.”

The Law of Remains had been mounted by Reza Abdoh, a celebrated Iranian multimedia artist who was Anita’s mentor and collaborator. Later she played “a black wench slave” in an Abdoh production called Tight, Right, White. “It was very in-your-face,” she recalls. Abdoh was an enfant terrible who infused Anita with a radical politics that goes rather oddly with her gentle nature and her very real fear of giving offense. Her actual politics seem to consist mostly of an abiding sympathy for all forms of disaffection or discomfort. Anita was proud to play host to the four-day Intergalactic Convention of Anarchists, though after the anarchists left she said that most of them had been peace-loving high school students who entertained themselves making puppets at another studio she ran. In Anita’s utopia, everybody would make puppets and eat breakfast at Burger Heaven.

Reza Abdoh died of AIDS in 1995, and Anita then formed a company to carry on his work. After combing through books in her grandfather’s library, she named the company “Chashama,” a combination of the Persian words for “spring” and “eye,” more or less. In 1997, as he had begun building 4 Times Square, Douglas gave Chashama the adjacent building, which had housed Herman’s Sporting Goods. And as the leases of neighboring storefronts expired, he gave those to Chashama as well, though doing so cost him close to $2 million a year in forgone revenue. Chashama theaters and studios alternated with a Peep-O-Rama, Tad’s Steaks, and a drugstore. The billboard had come courtesy of Adbusters, a radical antiglobalization magazine to which Anita’s younger sister Helena was particularly devoted. Some members of the Chashama staff worried that Douglas might take the motto as a very public rebuke to himself and to all his building represented, as well he might have. But Douglas would not dishonor his inner Jerry Garcia. The billboard stayed, until Anita and her colleagues tired of it.

Anita was more or less the Mabel Dodge Luhan or Peggy Guggenheim of her particular early-millennial fringe artistic moment, though since even the most difficult artists can now gain the backing of powerful mainstream institutions, she was left with a fairly shaggy fringe. Anita faithfully maintained Abdoh’s commitment to confrontational art, though it was often hard to say what end she had in view. She herself directed The World of the P-Cult, a production featuring a group of dominatrixes and neo-go-go girls she had rounded up from downtown as well as a young man with a terrible deformity that left his arms looking like flippers. The show had an atmosphere of portent, menace, and unleashed sexuality, with antlered S&M queens vaulting down from a catwalk to swagger through the audience. It was slightly reminiscent of the unfortunate climactic scene of Eyes Wide Shut. A pyromaniac named Flambeau kept columns of flame lit on the stage. And few who were fortunate enough to be there will soon forget the climactic scene, in which the naked flipper-boy, his genitals in a little bag, was borne onto the stage in preparation for ritual sacrifice, singing in his unearthly, androgynous voice a tune that mixed the first movement of Beethoven’s Ninth Symphony with Madonna’s “Material Girl.”

Though Douglas was utterly baffled that his daughter, whom he considered an incorrigible space cadet, was able to run an organization of any kind, he backed her to the hilt in all things. If a movie production company wanted to shoot a scene in the Condé Nast Building, the answer was always the same: “Only if you give Anita a part.” When Anita, in turn, had the ingenious idea of staging a series of tableaux vivants in the empty windows of 1 Times Square, the building at 42nd between Broadway and Seventh Avenue, she called her father, who in turn talked to the real estate broker. (No dice.) She once contemplated asking her father if she could broadcast a clandestine radio station from an antenna on top of the Condé Nast Building.

Anita, herself such a wounded creature, had no

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