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The Devil's Playground_ A Century of Pleasure and Profit in Times Square - James Traub [2]

By Root 591 0
the latter dating from 1903; the glorious scroll-work and arabesques of the Lyric’s 43rd Street façade now constituted the rear entrance of the Ford. Just down the street, toward Broadway, was a children’s theater known as the New Victory and reconstituted from the ruins of the Republic, built in 1900; and directly across 42nd was the renovated New Amsterdam, an art nouveau masterpiece that in the early years of the previous century had been considered the most architecturally innovative theater in the United States.

At intermission, Alex and I walked out onto the street. It was nine-thirty on a Saturday night, and the crowd was so dense we could scarcely move. A big circle of people had gathered around Ayhan, the Turkish master of 42nd Street spray painting. Farther west, toward Eighth Avenue, was a Russian guy who sold 3-D pictures, and a few Chinese men who would render your name in calligraphy. The entire street was bathed in acid light, purple and green and orange and yellow, from the giant signs advertising the chain stores and restaurants that lined the street; an immense gilded palm, a glittering gesture from the god of kitsch, perched high above Madame Tussaud’s Wax Museum. Gangs of tourists eddied up and down the sidewalk, taking photos of one another and of the signs and of the cops on horseback gazing balefully at the entrance to the Broadway City arcade. I held on to Alex’s hand, not because there was anything ominous in the scene—there wasn’t—but because I worried he might be swept away by the crowd. The truth is that there’s no place in New York more fun for an eleven-year-old boy than Times Square.

This new Times Square of office towers and theme restaurants and global retailers and crowds and light and family fun is so utterly different both from the pathological Times Square of twenty years ago and the naughty, gaudy Times Square of seventy years ago that we almost need a different name for it. Certainly we need a new way of thinking about it. What are we to make of this place? For the city’s financial and governmental elite—for the leading forces in real estate and tourism and entertainment and retail, for civic boosters and public officials—Times Square is overwhelming proof of New York’s capacity for self-regeneration. Indeed, former mayor Rudolph Giuliani virtually adopted Times Square as the emblem of the safe, clean, and orderly New York he had erected on the ruins of the chaotic and deviant New York he believed he had inherited. Few things pleased Giuliani more than officiating over the New Year’s Eve “ball drop” in his new Times Square. The willingness of tourists from all over the country and the world to gather in Times Square, as they had in generations past, was a vivid symbol of New York’s rebirth.

But, unlike the mayor, most of us do not consider orderliness the cardinal virtue of urban life; nobody moves to New York—or Paris or Tokyo or Bombay—to revel in the predictable. For that very reason, many people who think about cities, and many people who simply love cities, find the new Times Square profoundly unnerving—in the way that so many modern, reconditioned urban spaces are, whether train stations or water-fronts or warehouses-become-gallerias. Say “Times Square,” and the instant association is “Disney.” And “Disney,” in turn, is shorthand for a deadening depletion of the old teeming energies, a corporate-theme-park version of urban life. To its many critics, Times Square isn’t a place, but a simulacrum of a place, an ingenious marketing device fostered by global entertainment firms. Times Square is now home to the world’s biggest McDonald’s, and to the world’s biggest Toys “R” Us; the ground floor of the Times Tower, the center of Times Square and thus the pivot around which the universe rotates, is, as of this writing, scheduled to be given over to a 7-Eleven. And so Times Square, which over the last century has been the symbol of so much, is now understood as the symbol of the hollowing out of urban life, the decay of the particular in the merciless glare of globalization.

I’m one

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