The Devil's Playground_ A Century of Pleasure and Profit in Times Square - James Traub [45]
Winchell’s obsession with ephemera, his breathlessness, his hokey neologisms, made him something of a joke with the soigné crowd who hung around Neysa McMein’s studio; but he would ultimately become a bigger figure than any of them. Winchell’s education ran through sixth grade, and he aspired to nothing greater, or lesser, than to tell the secrets of Broadway, which he described variously as “The Main Stem,” “The Street of Broken Dreams,” “The Clogged Artery.” A nation that was as besotted with Broadway as he was couldn’t get enough of Winchell’s news. By the late 1920s, when he had left The Graphic for the far more reputable Mirror, Winchell was one of the most famous newspapermen in the great age of newspapermen. And then his stupendously popular radio show, which he began broadcasting in 1930, lifted him to a level of celebrity all his own. Winchell became the Mayor of Broadway, the Bard of Broadway, the Boswell of Broadway. He described a world where everybody had something going on the side—an affair, a racket, a dark secret. And he defined as well the tough-guy ethos of a crowd that lived by its own rules. “At that other table is a horse from a different stable. The woman with him isn’t his wife. . . . His wife is in a 46th Street hideaway right now with The One She Goes For. Got it? . . . Must be terrible to be found out. . . . And a guy is a sap to wise a pal, too, even when he knows he is being crossed. . . . They never appreciate the tip.”
Winchell absorbed the gangster ethos, and the gangster language, of the nightclub world, and replayed it to America in his own peculiar patois—“a guy is a sap to wise a pal.” Winchell knew that whole crowd, and was particularly close to Owney Madden, who gave him a Stutz Bearcat. Madden, who was also a friend of Tex’s, owned one of her clubs along with his confederates Frenchy DeMange and Feets Edson. Winchell often passed along to his readers juicy bits of gossip about hoods that he picked up from Tex. In February 1932, he reported that “five planes brought dozens of machinegats from Chicago Friday” in order to rub out Vince “Mad Dog” Coll, a feared hit man who had been reckless enough to kidnap DeMange and extort a ransom from Madden. When Coll was murdered in a phone booth that very night, Winchell was targeted for revenge—the hoods feared he would be forced to talk to the DA—and it may only have been his relationship with Madden that saved him.
Winchell was at once a creature of Broadway and a student of Broadway. He loved the big names, but he was too much the ex-hoofer to have stars in his eyes. Broadway, he once wrote, “is a hard and destructive community, even for those who ‘click.’” He would later become a baroque figure, a great friend of J. Edgar Hoover and a notorious red-baiter, less a teller of tales than himself the tale; but as a young man, hopping from one speakeasy to the next, he “caught the tempo of New York in the late twenties and early thirties,” as Stanley Walker writes.