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The Devil's Playground_ A Century of Pleasure and Profit in Times Square - James Traub [80]

By Root 565 0
a son of the sidewalks, the First Cabdriver of a garrulous, wisecracking town. He was the steward not only of the city’s interest but of its zeitgeist. To him, the Ferris wheel symbolized the intrusion of an alien sensibility. Koch would not, on the other hand, find the corporate identity that was about to descend on 42nd Street out of keeping with the street’s turbulent traditions.

MAYOR KOCH’S DECISION to scotch the City at 42nd Street placed his administration under an obligation it could not afford to ignore. The defunct project, whatever its flaws, had given force to the idea that 42nd Street’s degraded state was not an inevitable evolutionary outcome but a condition that could be changed; city officials could no longer satisfy themselves with the usual halfhearted efforts to improve police tactics. A new stage arrived in the process of redevelopment: now it would be public actors, rather than private ones, who devised a destiny for 42nd Street. But they would be reluctant actors. The city was only just emerging from a frightening brush with bankruptcy. And the very idea of heroic, large-scale development had been virtually discredited with the demise of Robert Moses, a legendary figure who, as commissioner of the city’s parks and head of various development agencies, had destroyed neighborhoods in order to build highways and commercial developments, though he was also very much responsible for the city’s system of parks and public beaches. The only major development project the city had promoted in recent years was an underground highway along the Hudson River, known as Westway, which had been locked in bitter debate and litigation since 1972.

In June 1980, only weeks after Koch consigned the City at 42nd Street to the scrap heap, city and state officials signed a memorandum of understanding to work jointly on revitalizing the block. By February of the following year, officials had produced a “discussion document” to be circulated among developers, urban experts, and the press; and in June the group, now constituted as the 42nd Street Development Project, published the General Project Plan, which laid out the scheme’s rationale and goals: “The principal object of the project is to eliminate the blight and physical decay that prevails in the Project Area.” The city had, of course, been trying to eliminate blight along 42nd Street for years without success; the premise of the new plan, like that of the City at 42nd Street, was that piecemeal efforts at reform or enforcement were bound to disappear into the block’s thriving and dysfunctional economy. The project’s environmental impact statement (which was not issued until 1984) confirmed the view advanced in the Bright Light study: “The continuation of the existing uses in the project area will undoubtedly perpetuate the loitering and criminal activity on 42nd Street. . . . Unless and until this perception of ‘turf’ is changed through the introduction of new uses and new users, crime and illegal activities associated with loitering will continue.”

The elimination of blight was a means—but to what end? After an earlier public relations debacle in which the city had agreed to raze two historic theaters in order to make way for a new hotel in Times Square, theater preservation had become a nonnegotiable issue; and so city and state officials vowed to protect and revitalize the New Amsterdam, the Lyric, the Apollo, and the other great 42nd Street theaters, now being used to show pornographic or Grade Z movies. The city also promised to make improvements to subway stations and other public amenities in a way that would “preserve the unique ambience of Times Square.” But most of all, the plan provided for large new office buildings. The General Project Plan foresaw four office towers at the eastern end of the project, which was one more than the City at 42nd Street had proposed. (The plan also adopted from its predecessor the idea of building a merchandise mart, where wholesale goods are sold to retailers, and a hotel, at the western end of the block.) As in that proposal,

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