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266 The average size: Ted Geatros, “Haute Hotels Redo the Loo,” Globe and Mail, 27 Mar. 2004, T5.

266 an 1,800-pound marble tub: Wendy Goodman, “Bathing Beauties,” New York, 3 Apr. 2006, 45.

266 Japanese–-style “wet room”: Lisa Freedman, “Bathrooms to Soak the Rich,” Financial Times, 5 Sept. 2003, FT.com.

267 Hotel Puerto America: Denny Lee, “The Latest Splash? Baths and Pools,” New York Times, 25 June 2006, TR 9.

268 Miner singled out: Miner, “Body Ritual,” 504.

269 “Crest Whitestrips: Demand for Whiter Teeth Transcends Cost, Age Limits,” Drug Store News, 4 Mar. 2002, www.drugstorenews.com.

269 by 2005, whitening strips: Simon Pitman, “Health and Beauty Dominate New Launches,” 22 Mar. 2005, http://www.cosmeticsdesign.com/news/ng.asp?id=58899-health-and-beauty.

270 (box) New York City surgeon: David L. Gollaher, Circumcision: A History of the World’s Most Controversial Surgery (New York: Basic, 2000), 86–99, 105–8, 84. “Cleaning up the penis” is Gollaher’s phrase.

271 Miner is closer: Miner, “Body Ritual,” 506.

271 Sissel Tolaas … a spot on each wrist: Susie Rushton, “The Sweat Hog,” New York Times Magazine, 27 Aug. 2006, 150–52.

272 She grew up … “by the space we give them”: Sissel Tolaas, telephone conversation with the author, 24 Feb. 2007.

273 Having synthesized the rank sweat: Rushton, “Sweat Hog,” 150–52.

273 educational work with children: Tolaas, telephone conversation with the author, 24 Feb. 2007.

274 The percentage of houses: Housing Statistics in the European Union 2004 (Falun, Sweden: Intellecta Strålins, 2005), table 2.3, http://www.uepc.org/statistics/en/uepc-statistics-3.pdf.

274 school principal in Chartres: Antoine Prost, “The Family and the Individual,” in Riddles of Identity in Modern Times, ed. Antoine Prost and Gerard Vincent, vol. 5 of A History of Private Life, ed. Philippe Ariès and Georges Duby, trans. Arthur Goldhammer (Cambridge, MA: Harvard University Press, 1991), 85–87.

275 Francoscopie: Scripps Howard News Service, “Study: French Smell Better Than Brits,” 23 Oct. 1998, http://www.coastalbendhealth.com/autoconv/newsworld98/newsworld53.html.

276 Compared with Europe: Tolaas, telephone conversation with the author, 24 Feb. 2007.

276 invented by the Swiss: Nora Ephron, “Dealing with the, uh, Problem,” Esquire, Mar. 1973, 91–93.

276 Noting that “I smell bad”: Ephron, “Dealing with the, uh, Problem,” 184.

277 women had a “problem” … “I deserve the Nobel Peace Prize”: Ephron, “Dealing with the, uh, Problem,” 90, 184, 91.

278 “Your Teddy Bear … things you never thought of before”: Elana Levine, “‘Having a Female Body Doesn’t Make You Feminine’: Feminine Hygiene Advertising and 1970s Television,” Velvet Light Trap, no. 50 (Fall 2002): 36.

278 raspberry and champagne: “The Unlikeliest Product,” Time, 26 Dec. 1969, 49.

279 Kate Kane: Kate Kane, “The Ideology of Freshness in Feminine Hygiene Commercials,” Journal of Communications Inquiry 14 (1990): 292.

279 sales of the sprays stalled: Kane, “Ideology of Freshness,” 184, 186.

279 The Vagina Monologues: Eve Ensler, The Vagina Monologues (New York: Villard, 1998), 77–79.

280 sales of feminine sprays: “RM/AC Neilsen HBC Category Performance Study,” Retail Merchandiser 43, no. 6 (June 2003): 27; www.drugstorenews.com, 10 Oct. 2005.

280 “What is the body”: Tolaas, telephone conversation with the author, 24 Feb. 2007.

281 (box) recruited housewives as research subjects: Ephron, “Dealing with the, uh, Problem,” 91.

281 metallic smell of money: Rushton, “Sweat Hog,” 152.

281 For women today: Tolaas, telephone conversation with the author, 24 Feb. 2007.

282 The future of fragrance: Rushton, “Sweat Hog,” 152.

282 “The more body smell”: Tolaas, telephone conversation with the author, 24 Feb. 2007.

282 Ivan Illich: Illich, H2O, 58.

284 Vincent Lam and Colin Lee: Diane Peters, “Preparing for a Pandemic,” Globe and Mail, 16 Dec. 2006, F9.

285 For normal life: Vincent Lam and Colin Lee, telephone conversation with the author, 10 Jan. 2007.

285 Charles Gerba