The Feminine Mystique - Betty Friedan [33]
By the end of 1949, only one out of three heroines in the women’s magazines was a career woman—and she was shown in the act of renouncing her career and discovering that what she really wanted to be was a housewife. In 1958, and again in 1959, I went through issue after issue of the three major women’s magazines (the fourth, Woman’s Home Companion, had died) without finding a single heroine who had a career, a commitment to any work, art, profession, or mission in the world, other than “Occupation: housewife.” Only one in a hundred heroines had a job; even the young unmarried heroines no longer worked except at snaring a husband.2
These new happy housewife heroines seem strangely younger than the spirited career girls of the thirties and forties. They seem to get younger all the time—in looks, and a childlike kind of dependence. They have no vision of the future, except to have a baby. The only active growing figure in their world is the child. The housewife heroines are forever young, because their own image ends in childbirth. Like Peter Pan, they must remain young while their children grow up with the world. They must keep on having babies, because the feminine mystique says there is no other way for a woman to be a heroine. Here is a typical specimen from a story called “The Sandwich Maker” (Ladies’ Home Journal, April, 1959). She took home economics in college, learned how to cook, never held a job, and still plays the child bride, though she now has three children of her own. Her problem is money. “Oh, nothing boring, like taxes or reciprocal trade agreements, or foreign aid programs. I leave all that economic jazz to my constitutionally elected representative in Washington, heaven help him.”
The problem is her $42.10 allowance. She hates having to ask her husband for money every time she needs a pair of shoes, but he won’t trust her with a charge account. “Oh, how I yearned for a little money of my own! Not much, really. A few hundred a year would have done it. Just enough to meet a friend for lunch occasionally, to indulge in extravagantly colored stockings, a few small items, without having to appeal to Charley. But, alas, Charley was right. I had never earned a dollar in my life, and had no idea of how money was made. So all I did for a long time was brood, as I continued with my cooking, cleaning, cooking, washing, ironing, cooking.”
At last the solution comes—she will take orders for sandwiches from other men at her husband’s plant. She earns $52.50 a week, except that she forgets to count costs, and she doesn’t remember what a gross is so she has to hide 8,640 sandwich bags behind the furnace. Charley says she’s making the sandwiches too fancy. She explains: “If it’s only ham on rye, then I’m just a sandwich maker, and I’m not interested. But the extras, the special touches—well, they make it sort of creative.” So she chops, wraps, peels, seals, spreads bread, starting at dawn and never finished, for $9.00 net, until she is disgusted by the smell of food, and finally staggers downstairs after a sleepless night to slice a salami for the eight gaping lunch boxes. “It was too much. Charley came down just then, and after one quick look at me, ran for a glass of water.” She realizes that she is going to have another baby.
“Charley’s first coherent words were ‘I’ll cancel your lunch orders. You’re a mother. That’s your job. You don’t have to earn money, too.’ It was all so beautifully simple! ‘Yes, boss,’ I murmured obediently, frankly relieved.” That night he brings her home a checkbook; he will trust her