The Filter Bubble - Eli Pariser [109]
146 the three companies quickly complied: Antone Gonsalves, “Yahoo, MSN, AOL Gave Search Data to Bush Administration Lawyers,” Information Week, Jan. 19, 2006, accessed Feb. 9, 2011, www.informationweek.com/news/security/government/showArticle.jhtml?articleID=177102061.
146 predict future real-world events: Ketcham and Kelly, “The More You Use Google.”
146 “an individual must increasingly give information”: Jonathan Zittrain, The Future of the Internet—and How to Stop It (New Haven: Yale University Press, 2008), 201.
147 “an implicit bargain in our behavior”: John Battelle, phone interview with author, Oct. 12, 2010.
147 “redistribution of information power”: Viktor Mayer-Schonberger, Delete: The Virtue of Forgetting in the Digital Age (Princeton: Princeton University Press, 2009), 107.
148 real-world violence: George Gerbner, “TV Is Too Violent Even Without Executions,” USA Today, June 16, 1994, 12A, accessed Feb. 9, 2011 through LexisNexis.
149 “who tells the stories of a culture”: “Fighting ‘Mean World Syndrome,’ ” GeekMom blog, Wired, Jan. 27, 2011, accessed Feb. 9, 2011, www.wired.com/geekdad/2011/01/fighting-%E2%80%9Cmean-world-syndrome%E2%80%9D/.
149 friendly world syndrome: Dean Eckles, “The ‘Friendly World Syndrome’ Induced by Simple Filtering Rules,” Ready-to-Hand: Dean Eckles on People, Technology, and Inference blog, Nov. 10, 2010, accessed Feb. 9, 2011, www.deaneckles.com/blog/386_the-friendly-world-syndrome-induced-by-simple-filtering-rules/.
149 gravitated toward Like: “What’s the History of the Awesome Button (That Eventually Became the Like Button) on Facebook?” Quora Forum, accessed Dec. 17, 2010, www.quora.com/Facebook-company/Whats-the-history-of-the-Awesome-Button-that-eventually-became-the-Like-button-on-Facebook.
151 “against the cruise line industry”: Hollis Thomases, “Google Drops Anti-Cruise Line Ads from AdWords,” Web Ad.vantage, Feb. 13, 2004, accessed Dec. 17, 2010, www.webadvantage.net/webadblog/google-drops-anti-cruise-line-ads-from-adwords-338.
151–52 identify who was persuadable: “How Rove Targeted the Republican Vote,” Frontline, accessed Feb. 8, 2011, www.pbs.org/wgbh/pages/frontline/shows/architect/rove/metrics.html.
152 “Amazon’s recommendation engine is the direction”: Mark Steitz and Laura Quinn, “An Introduction to Microtargeting in Politics,” accessed Dec. 17, 2010, www.docstoc.com/docs/43575201/An-Introduction-to-Microtargeting-in-Politics.
153 round-the-clock “war room”: “Google’s War Room for the Home Stretch of Campaign 2010,” e.politics, Sept. 24, 2010, accessed Feb. 9, 2011, www.epolitics.com/2010/09/24/googles-war-room-for-the-home-stretch-of-campaign-2010/.
155 “campaign wanted to spend on Facebook”: Vincent R. Harris, “Facebook’s Advertising Fluke,” TechRepublican, Dec. 21, 2010, accessed Feb. 9, 2011, http://techrepublican.com/free-tagging/vincent-harris.
155 have the ads pulled off the air: Monica Scott, “Three TV Stations Pull ‘Demonstrably False’ Ad Attacking Pete Hoekstra,” Grand Rapids Press, May 28, 2010, accessed Dec. 17, 2010, www.mlive.com/politics/index.ssf/2010/05/three_tv_stations_pull_demonst.html.
157 “improve the likelihood that a registered Republican”: Bill Bishop, The Big Sort: Why the Clustering of Like-Minded America Is Tearing Us Apart (New York: Houghton Mifflin, 2008), 195.
157 “likely to be most salient in the politics”: Ronald Inglehart, Modernization and Postmodernization (Princeton: Princeton University Press, 1997), 10.
159 Pabst began to sponsor hipster events: Neal Stewart, “Marketing with a Whisper,” Fast Company, Jan. 11, 2003, accessed Jan. 30, 2011, www.fastcompany.com/fast50_04/winners/stewart.html.
159 “$44 in US currency”: Max Read, “Pabst Blue Ribbon Will Run You $44 a Bottle in China,” Gawker, July 21, 2010, accessed Feb. 9, 2011, http://m.gawker.com/5592399/pabst-blue-ribbon-will-run-you-44-a-bottle-in-china.
160 “I serve as a blank screen”: Barack Obama, The Audacity of Hope: Thoughts on Reclaiming the American Dream (New York: Crown, 2006), 11.
161 “We lose all perspective”: Ted Nordhaus, phone interview with