The Filter Bubble - Eli Pariser [112]
198 “real world that can be indexed”: Reihan Salam, “Why Amazon Will Win the Internet,” Forbes, July 30, 2010, accessed Dec. 17, 2010, www.forbes.com/2010/07/30/amazon-kindle-economy-environment-opinions-columnists-reihan-salam.html.
198 “some have termed ‘smart dust’ ”: David Wright, Serge Gutwirth, Michael Friedewald, Yves Punie, and Elena Vildjiounaite, Safeguards in a World of Ambient Intelligence (Berlin/Dordrecht: Springer Science, 2008): abstract.
199 four-year joint effort: Google/Harvard press release. “Digitized Book Project Unveils a Quantitative ‘Cultural Genome,’ ” accessed Feb. 8, 2011, http://www.seas.harvard.edu/news-events/news-archive/2010/digitized-books.
200 “censorship and propaganda”: Ibid.
200 nearly sixty languages: Google Translate Help Page, accessed Feb. 8, 2011, http://translate.google.com/support/?hl=en.
201 better and better: Nikki Tait, “Google to translate European patent claims,” Financial Times, Nov. 29, 2010, accessed Feb. 9, 2010, www.ft.com/cms/s/0/02f71b76-fbce-11df-b79a-00144feab49a.html.
202 “what to do with them”: Danny Sullivan, phone interview with author, Sept. 10, 2010.
202 “flash crash”: Graham Bowley, “Stock Swing Still Baffles, with an Ominous Tone,” New York Times, Aug. 22, 2010, accessed Feb. 8, 2010, www.nytimes.com/2010/08/23/business/23flash.html.
202 provocative article in Wired: Chris Anderson, “The End of Theory: The Data Deluge Makes the Scientific Method Obsolete,” Wired, June 23, 2008, accessed Feb. 10, 2010, http://www.wired.com/science/discoveries/magazine/16-07/pb_theory.
203 greatest achievement of human technology: Hillis quoted in Jennifer Riskin, Genesis Redux: Essays in the History and Philosophy of Artificial Life (Chicago: University of Chicago Press, 2007), 200.
204 “advertiser-funded media”: Marisol LeBron, “ ‘Migracorridos’: Another Failed Anti-immigration Campaign,” North American Congress of Latin America, Mar. 17, 2009, accessed Dec. 17, 2010, https://nacla.org/node/5625.
205 characters using the companies’ products throughout: Mary McNamara, “Television Review: ‘The Jensen Project,’ ” Los Angeles Times, July 16, 2010, accessed Dec. 17, 2010, http://articles.latimes. com/2010/jul/16/entertainment/la-et-jensen-project-20100716.
205 product-placement hooks throughout: Jenni Miller, “Hansel and Gretel in 3D? Yeah, Maybe.” Moviefone blog, July 19, 2010, accessed Dec. 17, 2010, http://blog.moviefone.com/2010/07/19/hansel-and-gretel-in-3d-yeah-maybe.
205 the corporate owner of Lipslicks: Motoko Rich, “Product Placement Deals Make Leap from Film to Books,” New York Times, Nov. 9, 2008, accessed Dec. 17, 2010, www.nytimes.com/2008/02/19/arts/19iht-20bookplacement.10177632.html?pagewanted=all.
207 increase “purchase intentions” by 21 percent: John Hauser and Glen Urban, “When to Morph,” Aug. 2010, accessed Dec. 17, 2010, http://web.mit.edu/hauser/www/Papers/Hauser-Urban-Liberali_When_to_Morph_Aug_2010.pdf.
207 “turn it into useful information”: Jane Wardell, “Raytheon Unveils Scorpion Helmet Technology,” Associated Press, July 23, 2010, accessed Dec. 17, 2010 at www.boston.com/business/articles/2010/07/23/raytheon_unveils_scorpion_helmet_technology.
208 “turns the whole world into a display”: Wardell, “Raytheon Unveils Scorpion Helmet Technology.”
208 TV experience overlaid on a real game: Michael Schmidt, “To Pack a Stadium, Provide Video Better Than TV,” New York Times, July 28, 2010, accessed Dec. 17, 2010, www.nytimes.com/2010/07/29/sports/football/29stadium.html?_r=1.
208 AugCog, which uses cognitive neuroscience: Augmented Cognition International Society Web site, accessed Dec. 17, 2010, www.augmentedcognition.org.
209 500 percent increase in working memory: “Computers That Read Your Mind,” Economist, Sept. 21, 2006, accessed Dec. 17, 2010, www.economist.com/node/7904258?story_id=7904258.
209 at least sixteen different ways: Gary Hayes, “16 Top Augmented Reality Business Models,” Personalize Media (Gary Hayes’s blog), Sept. 14, 2009, accessed Dec. 17, 2010, www.personalizemedia.com/16-top-augmented-reality-business-models.
210 solve