The Foundations of Personality [121]
in food stuffs which were veritably poisonous, so that it became necessary for each great nation to pass stringent laws to prevent very respectable and very rich men from poisoning their customers. Cheating in fabrics still flourishes and in unsuspected quarters, not always those of the small dealer. And, misrepresentation flourished in advertising openly and blatantly until very recently. It is true that advertising has changed its tastes and uses dignified and high-flown language, protesting the abnormally virtuous ideal of service of the article advertised; but can it be true that the makers of every car believe it to be so remarkable in performance and appearance? To the credit of American merchants let it be stated that a widespread improvement has taken place in these matters, and that on the whole there never was a more unanimous determination to render service as at present. Yet while the goal of business is profit, and the goal of the buyer is the bargain, so long will there be a mutual over-reaching that does not fall far short of dishonesty. There are types that are scrupulously honest in that they will not take a penny of value not obtained in the orthodox way of buying, trading or earning, who will take advantage of necessity, whose moral code does not include that fine sense of honor that spurns taking advantage of adversity. These are the real profiteers, and in the last analysis they add to their dishonesty an essential cruelty, though often they are pillars of the church. I have dwelt on the dishonest; the types of honest men and women who give full value in work and goods to all whom they deal with are of course more numerous. The industrial world revolves around those who resist temptation, who work faithfully, who give honest measure and seek no unfair advantage. But that business is no brotherhood is an old story, and poor human nature finds itself forced by necessity and competition into ways that are devious and not strictly honest. It's the system that is at fault, for men have formed a scheme of creating and distributing values that severely tries and often weakens their ideals. Truth in the sense of saying what is true and truth in the sense of getting at ultimate relations are two different matters. The first kind of truth is the basis of social intercourse, the second kind the goal of philosophic efforts. Speaking the truth invariably is not an easy matter and in the strictest sense is quite questionable as to value. The white lie, so-called, the pleasant, assumed interest, the untruth intended to smooth social relations are shock absorbers and are part of the courtesy technique. In a more technical sense, the untruth told to obtain some advantage or to escape the disagreeable in one form or another is held to be dishonorable, but is very widely practiced. People are enraged at being deceived if the deception is the work of an outsider or one not liked; they are shocked if deceived, lied to, by one they love. The lie stands as the symbol of weakness, but to be "taken in" has more than the material hurt the lie inflicts; it wounds vanity and brings doubt and suspicion into social relations, all of which are very disagreeable. It is held by ethical teachers to be worse to lie about faults than to have committed the faults, though this may be modified to mean only the minor faults. All judges and lawyers will testify that "the truth, the whole truth and nothing but the truth" is very seldom told in court. Controversy is the enemy of truth, and when the fighting spirit is aroused, candor disappears. Where any great interest is involved, where the opponent is seeking to dispossess or to evade payment, or where legal punishment may be felt, the truth must be forced from most people. Moreover, passion blinds, and the natural and astonishing inaccuracy in observation and reporting[1] that every psychologist knows is multiplied wherever great emotions are at work. If perjury were really punished, the business of the courts would be remarkably increased. [1] Not only is this true in law but in all controversy,