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By Root 874 0

as secretary and scribe to the Archbishop of Canterbury in the twelfth century. He served the cause of Aristotle as an advocate and salesman. His Metalogicon not only set forth the principles of Aristotelian logic but urged his contemporaries to convert, as though to a new religion. (He did not mince words: “Let him who is not come to logic be plagued with continuous and everlasting filth.”) Putting pen to parchment in this time of barest literacy, he tried to examine the act of writing and the effect of words: “Frequently they speak voicelessly the utterances of the absent.” The idea of writing was still entangled with the idea of speaking. The mixing of the visual and the auditory continued to create puzzles, and so also did the mixing of past and future: utterances of the absent. Writing leapt across these levels.

Every user of this technology was a novice. Those composing formal legal documents, such as charters and deeds, often felt the need to express their sensation of speaking to an invisible audience: “Oh! all ye who shall have heard this and have seen!”♦ (They found it awkward to keep tenses straight, like voicemail novices leaving their first messages circa 1980.) Many charters ended with the word “Goodbye.” Before writing could feel natural in itself—could become second nature—these echoes of voices had to fade away. Writing in and of itself had to reshape human consciousness.

Among the many abilities gained by the written culture, not the least was the power of looking inward upon itself. Writers loved to discuss writing, far more than bards ever bothered to discuss speech. They could see the medium and its messages, hold them up to the mind’s eye for study and analysis. And they could criticize it—for from the very start, the new abilities were accompanied by a nagging sense of loss. It was a form of nostalgia. Plato felt it:

I cannot help feeling, Phaedrus, [says Socrates] that writing is unfortunately like painting; for the creations of the painter have the attitude of life, and yet if you ask them a question they preserve a solemn silence.… You would imagine that they had intelligence, but if you want to know anything and put a question to one of them, the speaker always gives one unvarying answer.♦

Unfortunately the written word stands still. It is stable and immobile. Plato’s qualms were mostly set aside in the succeeding millennia, as the culture of literacy developed its many gifts: history and the law; the sciences and philosophy; the reflective explication of art and literature itself. None of that could have emerged from pure orality. Great poetry could and did, but it was expensive and rare. To make the epics of Homer, to let them be heard, to sustain them across the years and the miles required a considerable share of the available cultural energy.

Then the vanished world of primary orality was not much missed. Not until the twentieth century, amid a burgeoning of new media for communication, did the qualms and the nostalgia resurface. Marshall McLuhan, who became the most famous spokesman for the bygone oral culture, did so in the service of an argument for modernity. He hailed the new “electric age” not for its newness but for its return to the roots of human creativity. He saw it as a revival of the old orality. “We are in our century ‘winding the tape backward,’ ”♦ he declared, finding his metaphorical tape in one of the newest information technologies. He constructed a series of polemical contrasts: the printed word vs. the spoken word; cold/hot; static/fluid; neutral/magical; impoverished/rich; regimented/creative; mechanical/organic; separatist/integrative. “The alphabet is a technology of visual fragmentation and specialism,” he wrote. It leads to “a desert of classified data.” One way of framing McLuhan’s critique of print would be to say that print offers only a narrow channel of communication. The channel is linear and even fragmented. By contrast, speech—in the primal case, face-to-face human intercourse, alive with gesture and touch—engages all the senses, not just hearing.