The Mesh - Lisa Gansky [0]
Title Page
Copyright Page
Dedication
Introduction
Chapter 1 - Getting to Know the Mesh
Chapter 2 - The Mesh Advantage
Chapter 3 - Mesh Design
Chapter 4 - In with the Mesh
Chapter 5 - In Mesh We Trust
Chapter 6 - The Mesh as Ecosystem
Chapter 7 - Open to the Mesh
Chapter 8 - Mesh Inc.
Chapter 9 - Seed Your Own Mesh
Creative Commons License
The Mesh Directory
Acknowledgements
The Mesh References
Index
“The Mesh is the future of business—and Lisa Gansky describes it brilliantly! Read this book to find out what you need to do to be part of the new economy of the Mesh!”
—ALAN M. WEBBER, co-founding editor, Fast Company, and
author of Rules of Thumb
“Networks exist only because of what you put into them, not what you take out. Lisa Gansky in The Mesh shows us why generosity is replacing greed as the central value of the emerging network economy.”
—PETER SCHWARTZ, futurist; cofounder and chairman, GBN,
and partner in the monitor group
“In this timely and extremely practical book, Gansky not only gives dozens of examples of sharing companies disrupting the status quo and experiencing exponential growth, but she also talks about why they’re successful—what it means to be a Mesh business and what you have to do to thrive as the world moves to a share economy.”
—JOHN LILLY, CEO, Mozilla
“Lisa Gansky has uncovered a revolution that even most of its perpetrators didn’t know existed. It’s a brave new marketplace, where consumers rule and business models are turned topsy-turvy. Where innovation and inspiration collide to create greener, cooler products and services that are high in value and values. And where disparate communities form, if only for an instant, to ignite companies and markets. The Mesh is an essential road map for tomorrow’s winning companies and anyone who wants to create one.”
—JOEL MAKOWER, executive editor, GreenBiz.com, and author of
Strategies for the Green Economy
“Since the ’90s Lisa Gansky has had an uncanny knack for spotting, branding, and building businesses on the next big ‘lifestyle’ technologies. With The Mesh, she’s branded one of the most significant economic trends ever, giving it a form that transcends the clichés of social media. And in typical Gansky style, she is using The Mesh to expand the Mesh. With the book and the Mesh directory, she’s empowering people to connect with each other and build profitable, sustainable businesses together. How very meshy of her!”
—DENISE CARUSO, former New York Times technology columnist;
senior research scholar, Carnegie Mellon University
“Gansky lucidly describes how a new generation of companies make their community’s passion, intelligence, and resources a core part of the business itself. Kickstarter is honored to be included as part of this new movement.”
—PERRY CHEN, cofounder and CEO, Kickstarter
“At ThredUP, we fully embrace what Gansky calls the Mesh and are rapidly growing our service, community base, brand, and ecosystem around a new business model dedicated to extending the life of kids’ clothing and making parents very happy!”
—JAMES REINHART, cofounder and CEO, ThredUp
“Crushpad is a true Mesh business. Equal parts winemaking, Internet, and community involvement, Crushpad enables anyone with a true passion for wine to create their very own at the highest level. Gansky’s book is a must-read for anyone who intends to create engaged fans and build strong brands.”
—MICHAEL BRILL, founder and CEO, Crushpad
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