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The Mesh - Lisa Gansky [74]

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valuable than a positive word-of-mouth recommendation.

AcademixDirect: Education marketing. Connects students to their ideal universities.

http://www.academixdirect.com

FreshlyBranded: Offers marketing services at a reduced cost by allowing creative people to submit ideas and designs into a competition.

http://www.freshlybranded.com

Hollrr: Allows users to share recommendations about products.

http://hollrr.com

LeadVine: Online social community that connects companies with new customers.

http://www.leadvine.com

Mozes: Helps music and event marketers use mobile services to build audiences.

http://www.mozes.com

replyforall: Enables users to donate money to causes using their e-mail signature.

http://www.replyforall.com

Scout Labs: Collaborative platform for companies and their agents to listen to customers and engage them online.

http://www.scoutlabs.com

Skibsted Ideation A/S: Uses design as a marketing tool.

http://www.skibstedid.com

Sourcemap: Helps consumers find and share stories about where products come from and what they are made of.

http://blog.sourcemap.org

MISCELLANEOUS

Thousands of Mesh businesses are thriving, from small start-ups to large cap companies. Among the more difficult to categorize include businesses that offer dog rentals, crowdsource creative ideas, run design contests, and aim to conserve resources by connecting couriers with people who want to send parcels. In this category, you will find a whole host of miscellaneous Mesh businesses.

In his third year at UCLA, Chuck Gordon needed to move out of his Los Angeles apartment before spending a semester abroad in Singapore. Faced with exorbitant storage costs, Gordon was forced to get creative. Enter his idea for SpareFoot, an online marketplace for self-storage listings in the United States. The process is easy: individuals with space to rent (including spare closets, garages, or extra bedrooms) post a listing on SpareFoot and wait for a renter to be in touch. Now, less than two years since its launch, SpareFoot has the largest inventory of storage options on the Web. Renters can choose from upward of 100,000 listings, which include space made available by both private renters and self-storage companies.

Colis-Voiturage: Connects package senders with couriers.

http://www.colis-voiturage.com

Crowdcast: Provider of collective intelligence solutions that help companies make better-informed decisions.

http://crowdcast.com

Flexpetz: Dogs and other pets on “loan.”

http://www.flexpetz.com

Futerra Sustainability Communications: Communications agency focused on strategies for marketing corporate responsibility and sustainability.

http://www.futerra.co.uk

NineSigma: Open innovation service provider.

http://www.ninesigma.com

99designs: Helps companies run a design contest in which designers compete to create a design to meet their needs.

http://99designs.com

PledgeBank: Helps people use a pledge system to get things done.

http://www.pledgebank.com

SpareFoot: Storage listings for locations including your local self-storage facility and your neighbor’s garage.

http://www.sparefoot.com

Spareground: Advertise or search for accommodation, storage, land, parking, and more.

http://www.spareground.co.uk

TheyWorkForYou: Resource for citizens to keep tabs on the U.K.’s parliaments and assemblies.

http://www.theyworkforyou.com

MUSIC AND FILM

Mesh businesses leverage the power of the Web to connect communities of music and film enthusiasts who collaborate, share expertise, form bands, and discover new artists and films. Some companies make specific offers to musicians, including guitar rentals, marketing advice, and booking services. Other Mesh businesses use online platforms to offer music recommendations and DVD rentals.

Do you think the radio sounds like a broken record? With declining music sales, record labels have begun to sign fewer artists, which makes it nearly impossible

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