The Mesh - Lisa Gansky [87]
Adaptability
of Mesh companies
and open networks
Addis, Steven
Advertising. See Marketing services; Word of mouth
Agassi, Shai
Aire
Amazon
as Mesh company
site set-up services
Anderson, Chris
Andrews, Giles
Apple
Architecture for Humanity
Art-centered businesses, Mesh companies
ASP (application service provider) model
Automated Clearing House (ACH)
Automobiles
efficient government initiatives
electric, development of
emission standards, China
hybrids
ownership, changing attitudes toward
sharing. See Car-sharing
SUV craze
Toyota and broken trust
Basin Electric Power Cooperative, case study
Best Buy, Geek Squad
Better Place
as Mesh ecosystem
Big-box companies
Mesh strategies for
See also Best Buy; Walmart
BigCarrot
Big Lunch
Bike sharing
Mesh companies
partnership possibilities
repair and reuse possibilities
Blockbuster
Netflix advantage over
BookMooch
Book sharing, Mesh companies
Book swapping (See Book sharing)
BP, Deepwater Horizon catastrophe
Bradley, Michael
Branding
brand echoes
by customer input
extensibility and customer loyalty
flash branding
old method
Braungart, Michael
Brill, Michael
Bronson, Po
Buckman, John
Capital, for Mesh startup
Carbonneutral.com
Car sharing
Mesh companies
Own-to-Mesh model
partnerships
Zipcar
Chase, Robin
Chen, Perry
Children’s clothing and goods, Mesh companies
Cities, Mesh companies, opportunities for
Citizen Space
CitySourced
Clark, Shelby
Climate change
business risks related to
and growth of the Mesh
hardware problem of
prevention, forms of
and waste disposal practices
Clothing swapping
kids’ clothes
Mesh companies
Collective intelligence, Mesh companies
Community-centered businesses
customer misbehavior, dealing with
Mesh companies
Control, proprietary
Cooperatives, Mesh companies
Copia
Corporations, traditional
economic crisis and rejection of
Mesh strategies, adopting. See Corporations and the Mesh
proprietary control
Corporations and the Mesh
big-box companies
convergence concept
customer input, use of
Flextronics, Mesh strategies
Goodyear, possibilities for
Mesh divisions
Mesh strategies for
partnership possibilities
physical assets, leveraging
rejection of Mesh
shareable goods/services
Virgin Corporation example
CouchSurfing
Crafts, Mesh companies
Creative Commons
Credo
Crushpad, case study
Cubes&Crayons
Curator effect
Customers
abuse of goods/services by
branding by
curator effect
customer data, Mesh use of
discoverers
economic crisis, impact on
green criteria and purchasing decisions
identifying for Mesh startup
influencers
Mesh use as status
“owning the customer” fallacy
power over Mesh companies
and product design
retirees as
self-identifying by
sharing, appeal of
trust, earning and maintaining. See Trust building
word of mouth, power of
Customer service
Danielson, Antje
Davison, Lang
Deepwater Horizon
Define/redefine/scale stages
Design and redesign
Mesh companies
See also Product design
Discoverers
Divvycar
DIY (do-it-yourself ), Mesh companies and
Double bottom line
Dougherty, Dale
DriveMyCarRentals
Eastman, George
eBay
Economic crisis
customer attitudes, change of
and growth of the Mesh
new companies, formation of
old brands/companies, rejection of
simple versus stuff trend
Ecosystem, the Mesh as
adaptability of companies
customer input and growth
electric vehicle (EV) development example
niche markets
partnership-building
relationship to natural ecosystem
waste management principles
Eden Project
Education, Mesh companies
Eileo
Electric vehicles (EV)
Better Place
development of
documentary on
ecosystem/infrastructure for
E-Loan
Energy cooperatives, Mesh companies
En Teo, Jia
Environmental problems
automobiles, huge
climate change
Deepwater Horizon catastrophe
and growth of the Mesh
and hidden business practices
population growth
waste disposal
See also specific issues
Environment management
and cars. See Automobiles
and design of products. See Product design
double bottom