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Apr. 2, 2008 (“Consistently doing any activity that requires self-control seems to increase willpower—and the ability to resist impulses and delay gratification is highly associated with success in life.”). See also Mark Muraven & Roy F. Baumeister, Self-Regulation and Depletion of Limited Resources: Does Self-Control Resemble a Muscle?, PSYCHOLOGICAL BULLETIN, 126, 247 (2000).

6. HENRY MILLER, THE WISDOM OF THE HEART 2 (1951).

7. JOHN SEYMOUR & JOSEPH O’CONNOR, INTRODUCING NEURO-LINGUISTIC PROGRAMMING: THE NEW PSYCHOLOGY OF PERSONAL EXCELLENCE (1993).

8. J. M. Darley & C. D. Batson, From Jerusalem to Jericho: A Study of Situational and Dispositional Variables in Helping Behavior, 27 J. PERSONALITY & SOC. PSYCHOL. 100–108 (1973). For the parable, see Luke 10:30–37.

9. See Better Business Bureau, United States Lemon Laws, available at http://www.bbb.org; Legal Information Institute, Marriage Laws, available at http://topics.law.cornell.edu/wex/table_marriage.

10. CASS SUNSTEIN & RICHARD THALER, NUDGE: IMPROVING DECISIONS ABOUT HEALTH, WEALTH, AND HAPPINESS 6 (2008).

11. Id. at 5.

12. Id. at 5.

13. See LA’s Fast Food Ban Draws Skepticism, Reuters News Service, Sept. 3, 2008, available at http://www.reuters.com/article/idUSN0343855220080903.

14. See U.S. Department of Health and Human Services, The Campaign to Rescue and Restore Victims of Human Trafficking, About Human Trafficking, available at http://www.acf.hhs.gov/trafficking/about/index.html.

15. See, for example, Kent Greenfield, Proposition: Saving the World with Corporate Law, 57 EMORY L.J. 947, 981–83 (2008).

16. Christopher Shea, “Scholar, Flog Thyself,” in Brainiac: Highlights from the Ideas Blog, BOSTON GLOBE, Mar. 29, 2009.

17. Kwame Anthony Appiah, The Art of Social Change, N.Y. TIMES MAGAZINE, Oct. 22, 2010; see also KWAME ANTHONY APPIAH, THE HONOR CODE: HOW MORAL REVOLUTIONS HAPPEN (2010).

18. See StickK, FAQ, http://www.stickk.com/faq.php.

19. Rob Stein, Premarital Abstinence Pledges Ineffective, Study Finds, Wash. Post, Dec. 29, 2008.

Credits

ILLUSTRATIONS

p. 11: Oliver Wendell Holmes, Jr. Photo from Wikimedia Commons, originally from The World’s Work, Vol IV. (1902).

p. 17: Mt. Hood. Copyright James R. Hearn, 2011. Used under license from Shutterstock.com.

p. 34: Lesbian Judy Wagner wears a shirt reading “Gay by Nature, Proud by Choice” as she looks at Christians. David McNew / Getty Images News / Getty Images.

p. 40: The Pledge of Allegiance, 1943. Photographed by Marjory Collins. Farm Security Administration—Office of War Information Photograph Collection, Library of Congress. Reproduction number: LC-USW3–017675-E (b&w film nitrate neg.); LC-USZ62–131506 (b&w film copy neg. from print).

p. 57: Charles Whitman. Photo from Wikimedia Commons, originally from the 1963 Cactus, the student yearbook of the University of Texas.

p. 60: A fourth-century mosaic in the Villa del Casale, Sicily. Photo from Wikimedia Commons.

p. 65: The Republican National Committee’s infamous “RATS” ad from the 2000 presidential campaign. Screenshot from The Vigilant Citizen, http://vigilant citizen.com.

p. 73: The burqa. Photo by Steve Evans, 2005, from Wikimedia Commons. Reproduced under the Creative Commons Attribution 2.0 Generic License.

p. 75: A young woman wearing the nun’s white habit and praying. Photographed by Fitz W. Guerin, no date. Prints and Photographs Division, Library of Congress. Reproduction number: LC-USZ62–74347.

p. 79: New Yorker cartoon, July 9, 2001. Copyright Peter Steiner / The New Yorker Collection / www.cartoonbank.com.

p. 90: Justice Antonin Scalia. Collection of the Supreme Court of the United States. Photographer: Steve Petteway.

pp. 100, 105: The Milgram experiment. From the film Obedience, copyright 1968 by Stanley Migram, renewed 1993 by Alexandra Milgram, and distributed by Penn State Media Sales. Reproduced courtesy of Alexandra Milgram.

p. 152: “Hard Hearted Hannah.” Photo from Wikimedia Commons; originally published 1924 by Ager, Yellen & Bornstein, Inc.