The Post-American World - Fareed Zakaria [27]
Some Americans have become acutely conscious of the changing world. Business leaders are increasingly aware of the shifts taking place around the world and responding to them rapidly and unsentimentally. Large U.S.-based multi-nationals almost uniformly report that their growth now relies on penetrating new foreign markets. With annual revenue growth of 2–3 percent a year in the United States and 10–15 percent a year abroad, they know they have to adapt to a post-American world—or else lose out in it. The companies on the S&P 500 generate 46 percent of their profits outside the United States, and for many of the biggest American names, the proportion is much higher. You might think of Coca-Cola as the quintessentially American company. In fact, it is a vast global enterprise, operating in 206 countries. “We have a factory in Ramallah that employs 2,000 people. We have a factory in Afghanistan. We have factories everywhere,” explains Muhtar Kent, the CEO of Coke. Nearly 80 percent of Coca-Cola’s revenue comes from outside the United States, and an even greater percentage of its employees are in foreign countries. “We are a global company that happens to be headquartered in Atlanta,” says Kent.
A similar awareness is visible in America’s universities, where more and more students study and travel abroad and interact with foreign students. Younger Americans live comfortably with the knowledge that the latest trends—in finance, architecture, art, technology—might originate in London, Shanghai, Seoul, Tallinn, or Mumbai.
But this outward orientation is not yet common in American society more broadly. The American economy remains internally focused, though this is changing, with trade making up about a quarter of GDP (compared with 44 percent for Germany). Insularity has been one of nature’s blessings to America, bordered as it is by two vast oceans and two benign neighbors. America has not been sullied by the machinations and weariness of the Old World and has always been able to imagine a new and different order—whether in Germany, Japan, or even Iraq. But at the same time, this isolation has left Americans quite unaware of the world beyond their borders. Americans speak few languages, know little about foreign cultures, and remain unconvinced that they need to rectify this. Americans rarely benchmark to global standards because they are sure that their way must be the best and most advanced. The result is that they are increasingly suspicious of this emerging global era. There is a growing gap between America’s worldly business elite and cosmopolitan class, on the one hand, and the majority of the American people, on the other. Without real efforts to bridge it, this divide could destroy America’s competitive edge and its political future.
Popular suspicions are fed and encouraged by an irresponsible national political culture. During the Bush administration, it was easy enough to criticize Washington for its arrogance and unilateralism, which handicapped America abroad. But the problem was not confined to Bush, Cheney, Rumsfeld, or the Republicans,