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The Second Coming of Steve Jobs - Alan Deutschman [128]

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Praise for The Second Coming of Steve Jobs


“The Second Coming of Steve Jobs, a behind-the-scenes account of the supreme showman’s resurrection from high-tech oblivion to cover-story glory, is likely to raise hackles—not to mention blood pressure—in the corridors of Apple Computer and Pixar Animation Studios. It is already creating a buzz in Silicon Valley circles . . .”

—USA Today

“Even for those who can’t tell an iMac from a Compaq, Deutschman’s book is compulsively readable.”

—Washington Post

“A fascinating book . . . Deutschman comes as close as anyone has to date in revealing the real Jobs. ’The Second Coming’ takes the reader into the boardrooms for a behind-the-scenes look at American business and examines the movers and shakers of our high-tech world. It is unlike most other books about the business world in that it is lively and unpredictable . . . A candid look at the mogul who not only changed the face of American technology but the world of entertainment as well. It is a provocative, carefully drawn portrait and one of the most interesting books of the year about life in the fast lane of Silicon Valley.”

—Arizona Daily Star

“A riveting read that for the first time gives us a real portrait of the private life of Steve Jobs.”

—Computing

“A good story that’s hard to put down . . . [The Second Coming of Steve Jobs] can indirectly help CEOs and managers learn what to do—and certainly what not to do—when leading companies and motivating staff. A fascinating narrative.”

—Canada Computers.com

“Deutschman’s insightful, probing style makes it work. Second Coming is a very fast read.”

—Business Week

“Jobs’ eccentricity shines through with searchlight luminosity in Alan Deutschman’s remarkable warts-and-all portrait. The contributing editor at Vanity Fair and former correspondent at Fortune magazine has succeeded in penning a highly readable, multidimensional representation of a complex individual.”

—Cecil Johnson, Knight Ridder News Service

“Steve Jobs becomes more interesting by the day—brilliant, cruel, passionate, idiosyncratic, equal parts pioneer and genius. Alan Deutschman’s account of the return of Steve Jobs is terrific, as unsparing as it is revealing. Jobs’ story in many ways mirrors the astonishing growth of personal computing, and Deutschman has told it beautifully and well.”

—Jon Katz, author of Geeks

“A revealing, balanced portrait of Apple Computer’s CEO and founder Steven Jobs, this fast-paced business biography . . . gets closer to Jobs’s inner self than any previous attempt.”

—Publishers Weekly

A hardcover edition of this book was published in 2000 by Broadway Books.


THE SECOND COMING OF STEVE JOBS. Copyright © 2000 by Alan Deutschman. All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without written permission from the publisher. For information, address Broadway Books, a division of Random House, Inc., 1540 Broadway, New York, NY 10036.

Broadway Books titles may be purchased for business or promotional use or for special sales. For information, please write to: Special Markets Department, Random House, Inc., 1540 Broadway, New York, NY 10036.

BROADWAY BOOKS and its logo, a letter B bisected on the diagonal, are trademarks of Broadway Books, a division of Random House, Inc.

Visit our website at www.broadwaybooks.com

First trade paperback edition published 2001.

The Library of Congress has cataloged the hardcover edition as:

Deutschman, Alan, 1965–

The second coming of Steve Jobs / Alan Deutschman.

p. cm.

Includes index.

1. Apple Computer, Inc., 2. Jobs, Steven, 1955– 3. Computer industry—United States. 4. Corporate culture—United States. I. Title.

HD9696.2.A454 D48 2000

338.7'6100416'092—dc21

[B]

00-035796

eISBN: 978-0-7679-1103-0

v3.0

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