The Ultimate Sales Machine - Chet Holmes [73]
FOUR WAYS TO DOUBLE YOUR BUSINESS IN JUST 12 MONTHS
Join me on a mass teleconference with celebrity business growth expert Chet Holmes to learn how to double your sales in 12 months flat. Yes, this man actually teaches four different concepts that will double your sales—EACH can double your sales in 12 months flat. This will be a rocket ship ride of an experience, and all in about 70 minutes flat, no travel required—attend right over the telephone.
The Speaker: Chet Holmes is the only trainer in the world to have personally sold his ser vices to more than 60 of the Fortune 500. His client list includes Estée Lauder, Warner Bros., American Express, and Citibank. He has 65 training products selling in 23 countries. Success magazine reports, “Chet Holmes breaks sales records wherever he goes.” To see a two-minute intro on Chet, go to www.chetholmes.com.
Here is a sneak preview of our teleseminar THIS coming Tuesday:
1. Chet teaches how to focus like a laser beam on what he calls
“best buyers,” reduce marketing cost, and dramatically increasing the size of your sale.
2. How would you like to get all your best possible buyers into one room, all at once, and get to present to them all at once? Learn the magic of a concept Chet teaches called “the stadium pitch.”
3. Superstar growth strategy: Chet teaches how anyone, no matter how small, can hire an army of commissioned salespeople to radically grow a business.
4. Zero to $100 million: Chet teaches the traits and skills YOU need to grow your company to $100 million. Even if it’s not your goal to go to $100 million, you’ll learn things that will change every thing. Most businesses get stuck at a certain level. Chet’s material gets you unstuck and growing like a weed.
So join me and celebrity business growth expert Chet Holmes on Tuesday, October 10, promptly at 11 AM (Easter n Standard Time) and get the ride of your life in just over an hour. Only 1,000 can attend. The last time he did one of these, there were more than 1,000 people who could not get on the teleconference, so you’d better register now to hold your spot: [Web site link here].
This has a good headline and “curiosity-driven” copy, lots of teasers, and enough information to make you want more. And this does focus on me, because, in this case, I’m the “celebrity” trainer, but the copy has a heavy focus on the prospect as well, giving a lot of promises.
You should have a dozen or so pieces like this with a good headline, good focus on the benefits to your prospects, and a call to action.
Marketing Weapon 4: Public Relations
What is public relations? You are doing PR work when you throw splashy events such as trade show parties and benefits for your clients. PR also includes press releases, building relationships with the press, getting articles written by or about you, and affiliating with strong forces that can help you, such as trade associations and community groups. Most companies don’t have a cohesive, highly effective public relations effort; yet, it can work miracles for building your fame even if you are a very small company. This is especially true today with the prominence of the Internet.
As I mentioned, we have more than a dozen reports that we use as promotional pieces for our email list. Well, we also use those reports as articles and have our PR firm place those articles every where. In any given month, an article written by me will appear in more than 100 Web site ezines. That’s every month. If you Google my name, you will find articles in thousands of places on the Web. As of this writing,