Twitter for Dummies - Laura Fitton [1]
You as you on Twitter
Mixing business with pleasure
Identifying Your Audience
Viewing your network
Diversifying your network
Targeting specific networks
Measuring influence
Understanding your extended network
Keeping Your Tweets Authentic
Joining the conversation
Sharing links
Image is everything
Being genuine
Evangelizing your causes
Keeping Twitter Personal . . . but Not Too Personal
Protecting personal details
Maximizing privacy and safety
Chapter 11: Twitter for Business
The Business of Twitter
Putting Your Best Face Forward
Public relations
Customer service
Networking on Twitter
Offering Promotions and Products
Promoting Bands and Artists
Sharing Company Updates
Building Community
Conducting Research
Going Transparent
But, What If My Employees . . .
Sharing Knowledge
Chapter 12: The Social Side of Twitter
Using Twitter as a Support System
Connecting with People
Making New Friends
Searching for topics of interest
Twitter-based events
To Follow or Not to Follow?
Getting Quick Answers
Accessing the experts
Information about breaking news
Getting recommendations
Sharing Information
Chapter 13: Changing the World, One Tweet at a Time
Twittering the Globe for Change
Charity events
Politics
Natural disasters
Helping others
Organizing People Online and in Real Life
Organizing on a small scale
Banding together for creative purposes
Planning an event
Engaging in Citizen Journalism
Citizen journalism hits the mainstream
Being a Twitter journalist
Tweeting accurate info
Gathering your journalistic tools
Part V: The Part of Tens
Chapter 14: Ten Twitter Tools
TweetDeck: Connecting with Many
Seesmic Desktop/Twhirl: Managing Multiple Accounts
CoTweet: Corporate Tweeting
Smartphone Clients Tweetie, PocketTwit, and TwitterBerry
Twellow: Finding People to Follow
FriendorFollow: Managing Followers and Followings
TwtVite: Event Planning
Twitterfeed: Getting Your Blog Posts to Twitter
TwitPic
Xpenser: Keeping Track of Your Expenses
Chapter 15: Ten Useful Twitter-Based Services
BreakingNews
StockTwits
Tweecious: Use Delicious to Organize the Links You Tweet
TipJoy
ExecTweets
EpicTweet
Link Bunch
Tweetree
TwitterGrader
Blip.fm
Chapter 16: Ten Cool Ways to Use Twitter
Plain Old Networking
Breaking News
Travel
Finance
Food, Wine, and Spirits
Books
Music
Education
Charities and Causes
Event Planning
Twitter™ For Dummies®
by Laura Fitton @pistachio, Michael E. Gruen @gruen, and Leslie Poston @geechee_girl
Jack Dorsey
Inventor, Founder, & Chairman, Twitter
Twitter™ For Dummies®
Published by
Wiley Publishing, Inc.
111 River St.
Hoboken, NJ 07030-5774
www.wiley.com
Copyright © 2009 by Wiley Publishing, Inc., Indianapolis, Indiana
Published simultaneously in Canada
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