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Twitter for Dummies - Laura Fitton [3]

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has more than 200 ebooks and books in her repertoire and several more in development.

As a speaker and leading authority in social networking, new media, brand and business development, she is the Founder and CEO of Uptown Uncorked social media and business development consultancy. She is also the cofounder of Film Pop!, a digital and new media services development agency for independent film as well as a long-time consultant to the entertainment industry for new media development and marketing.

A firm believer in translating online relationships and successes into the offline world, she has also founded Social Media Breakfast New Hampshire, PodCamp NH/ME, and the nationwide Strong Women in Tech initiative. Her educational background is in English Literature and Clinical Psychology.

When she isn’t watching or playing sports (especially hockey and UFC/MMA), playing piano, hiking, sailing, skiing, supporting local bands, playing with her Rottweiler, or working, Leslie can be found on Twitter, meeting new people and making connections with the world.


Dedication

To our Twitter friends, thank you for your support, help, and assistance in writing this book. To our families, just plain thank you.


Author’s Acknowledgments

Writing and publishing this book was a team effort. The three of us would like to thank the Twitter community who have shared their ideas on BrightIdea (http://tfd.brightidea.com — thanks also to Matthew Greeley and the BrightIdea team for use of their Webstorm software) and have helped us target important facts to include in this book. We’re also grateful to every follower on the @dummies account and everyone who retweeted for and about Twitter For Dummies.

If it were not for our wonderful editors and production team, this book would not have come together as quickly as it did. Thanks to Kelly Ewing, Jodi Jensen, Andy Cummings, Mary Corder, Mary Bednarek, Laura Miller, Elizabeth Kuball, Steven Miller, Mark Burstiner, and Jennifer Webb.

Many thanks to our acquisitions editor, Steve Hayes, for allowing us to write this book in the first place, and to Chris Webb and Ellen Gerstein at Wiley for tirelessly explaining Twitter to their colleagues and introducing Laura to Steve.

Laura particularly wants to thank her co-authors, mentors, friends, Twitter readers and everyone who has written for, commented on or read Pistachio Consulting’s TouchBase blog. Special thanks to Alexa Scordato (@alexa), Alex Howard (@digiphile), and @mdy.

And a very special thanks to Caroline McCarthy (@caro) for lending an extra hand when we needed it most.


Publisher’s Acknowledgments

We’re proud of this book; please send us your comments through our online registration form located at www.dummies.com/register/.

Some of the people who helped bring this book to market include the following:

Acquisitions, Editorial, and Media Development

Project Editor: Kelly Ewing

Acquisitions Editor: Steve Hayes

Copy Editor: Laura Miller

Technical Editor: Steven D. Miller, Mark Burstiner

Editorial Manager: Jodi Jensen

Sr. Editorial Assistant: Cherie Case

Cartoons: Rich Tennant (www.the5thwave.com)

Composition Services

Project Coordinator: Patrick Redmond

Layout and Graphics: Melissa K. Jester, Ronald Terry, Christine Williams

Proofreaders: Melissa Cossell, Penny Stuart

Indexer: Julie Kawabata

Special Help: Elizabeth Kuball

Publishing and Editorial for Technology Dummies

Richard Swadley, Vice President and Executive Group Publisher

Andy Cummings, Vice President and Publisher

Mary Bednarek, Executive Acquisitions Director

Mary C. Corder, Editorial Director

Publishing for Consumer Dummies

Diane Graves Steele, Vice President and Publisher

Composition Services

Gerry Fahey, Vice President of Production Services

Debbie Stailey, Director of Composition Services

Foreword


Let’s be honest: You’re not a dummy.

Technologies are often designed to guard against the seemingly errant desires and mistakes of the commons. What’s remarkable about this technology you intend to learn is its ability to immediately expose

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